| Globalization where disintegration and stability at the same time,also taking the identity of the traditional resources,has a serious identity crisis on the world nation,for the subject personal and national identity is the identity to confirm their emotional roots,for national,national identity is the foundation of the emotion of complete great rejuvenation,so the relationship between ethnic people’s national identity with the immediate interests and long-term development of a country,it is of great importance to ideological work.National Day military parade as the main way of constructing national identity and its in the ritual process,by following the ritual and ceremony will be permitted to performance,such as to produce meaning symbols,and symbols contains the diversity of the characterization of meaning behind and spreading value,rich variety of symbol system,the vivid image of the symbol expression,the spread of unified comprehensive technology to the point more clearly the meaning of the ceremony scene and atmosphere foil,is more advantageous to the audience to understand,accept and internalize ceremony to convey emotions and ideas,so as to promote the national identity of the masses,strengthen self identity cognition and political legitimacyTherefore,based on the National Day military parade how live television images of the construction of national identity as the research object,select after the reform and opening-up policy,in order to celebrate the 35 th anniversary of the founding of the People’s Republic of China,the 50 th anniversary of the establishment,and the 60 th anniversary of the 70 anniversary of the four National Day parade celebrations held respectively as the study case,the first to comprehensive display of military parade ceremony activities,from the Angle of macroscopic parade the realistic background and process of the parade of the overall introduction,mainly elaborated the reform and opening-up,our country in different periods for National Day military parade ceremony of different political,economic,and cultural background,And the National Day military parade ceremony to follow the ritual process of a simple comb;Second,from the perspective of visual rhetoric first analyzed the parade celebration ceremony landscape and its audio and visual symbol,followed by the transition to the parade celebration of visual discourse and discusses the visual culture,and the reproduction of symbolic discourse and the parade of illustrates the meaning of culture,through the military parade symbol,comprehensive interpretation of the military parade symbol meaning generation and transmission process;Then in the fourth chapter with Victor.Turner ceremony in the process of theoretical thinking,from victor Turner to the ceremony before the "threshold","threshold" and the "threshold" after the process of phase theory to discuss the four National Day military parade on the spread of the construction and strengthening national identity,and four times since reform and opening up was discussed from the micro CCTV live broadcast of the parade to construct the meaning and value of national identity,examined the procedure of a military parade in the interaction between the symbols of the various media and meaning;Finally,it makes expectations and prospects on the basis of the previous research.From the perspective of practical significance,it summarizes the thinking brought by the National Day military parade ceremony,in order to make important and positive contributions to the cultural construction of the military parade ceremony.The study found that the National Day military parade is not just a simple celebration activities,it Outlines the process of the key period of social development in our country,reflects the different stages of military parade was how to strengthen the main body of national identity: on the one hand,the media technology show rich static visual symbols,dynamic visual symbols,power tool visual symbols,through the national chairman,veteran fighter,the personnel of different discourse subject construct the discourse system of different levels,respectively,and gathered together all areas of the crowd to show after the achievements of reform and opening up,motivate participants’ emotional resonance;Composed of different ethnic minorities,on the other hand,parade performance,help complete various ethnic groups from "free" to the combination of "national consciousness",through such four parade show different sizes of the Chinese army to protect the national power authority,then again by four generations of leaders in his speech the parade reiterated declaration of peaceful development,and spread the culture of the Chinese people have always peaceful idea.In addition,the National Day military parade in the visual imagery symbols to create a "present" community space,condensed envelops agree with the value of resonance,from body to spirit,patriotic consciousness and ultimately enable participants to achieve the emotional state of aggregation of national identity,this celebration ceremony hidden ideology,gathered strength of culture,national identity and to the Chinese and foreign people declared China’s national sovereign inviolability,determined to protect people’s interests and national sovereignty and territorial integrity is the ultimate goal of China’s military and lifelong mission.It can be seen that holding such a high-standard ceremony as the National Day military parade is undoubtedly a typical strategy of the central government to build ideological consensus and strengthen national identity. |
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