Research On The Construction Of China’s National Image In The Transnational Spring Festival Gala From The Perspective Of Ritual Communication

As a kind of cultural soft power,national image is a comprehensive manifestation of a country’s political and cultural nature.At present,under the situation of increasingly fierce international competition for the right to speak,the construction of national image has become an increasingly concerned issue for most sovereign countries.As an important part of the "Belt and Road" construction,ASEAN countries have increasingly prominent strategic value.Effectively establishing and disseminating a good national image of China in ASEAN countries is conducive to enhancing my country’s affinity for foreign communication,thereby creating a favorable international public opinion environment for the smooth implementation of the "Belt and Road" initiative overseas.Culture is an important carrier for the dissemination of a country’s image,and literary and artistic activities are an effective form of cultural dissemination.As a "flexible element" of external dissemination,cultural evenings are of great significance to the construction of a country’s image.As a key brand of foreign communication and foreign cultural exchange built under the guidance of the Central Propaganda Department and other relevant departments,the "Melody of Spring" transnational Spring Festival Gala has given full play to the role of cultural people,promoting feelings with texts,and building trust with texts to build up Chinese culture."Going to the sea" bridges and channels are a successful example of promoting foreign cultural dissemination.Combining with the current initiative to build a community with a shared future for mankind,from the perspective of ritual dissemination,this paper adopts three research methods:literature analysis,comparative analysis and case analysis.First,it explains the research background,significance and purpose;The related concepts of image and ritual communication;thirdly,from the perspective of ritual communication,the "Melody of Spring" transnational Spring Festival Gala is analyzed at three levels,namely ritual preparation,ritual performance and symbolic construction of ritual shaping.The significance of the construction of China’s national image;based on the analysis of the previous article,and then from the internal environment and external conditions,to reflect on the insufficiency and difficulty of the construction of the national image in the "Melody of Spring" transnational Spring Festival Gala;finally,through the above conclusions,discuss From the perspective of ASEAN,how should the party construct and disseminate China’s national image,and explore how to make better use of the party’s communication mode to accurately construct and disseminate the national image in the future.The new ideas include: When constructing a national image in a communication mode,it is necessary to strengthen the top-level communication design and build a high-quality cultural brand;deepen the cultural connotation of the party and enhance the cultural appeal of the party;pay attention to the characteristics of the Internet age,and strengthen the communication power of new media ceremonies.China’s national image building suggestions and suggestions.