Research On The Agenda Interaction Of Government,Media And Public In Weibo Smog Issues

This paper takes Weibo smog as the research object,takes government affairs Weibo content,media Weibo reports and popular public Weibo as the main research samples,and studies the evolution process of the agenda interaction model based on the agenda setting theory,with a view to based on the microblog.On the topic of smog,divide the development stages of the interactive mode of government,media and public agendas,understand the characteristics,existing problems and solutions in the interactive process of the three agendas,and promote the agenda of the government,media,and the public on the Weibo platform Interactive research development.Combining Weibo smog issues with agenda interaction for research can provide a new perspective for the study of Weibo smog issues on the one hand,and a new research scope for the theoretical model of agenda interaction on the other hand.The research object of this paper is the smog issue in Weibo.The reason is the continuous development of the Internet.As a social platform for sharing short and real-time information,Weibo has a large number of users,with a wide range of users and the number of daily active users can reach 248 million（as of September 2021）.In addition to the large number of users,the government,many professional media,and non-governmental organizations have also opened Weibo accounts,which makes Weibo more authoritative for transmitting information.Therefore,this paper selects the topic of Weibo smog as the main research object of this paper.According to the above research purposes,this paper takes the literature research method and content analysis method as the main research methods.After collecting a large number of research materials,it analyzes and sorts it out.Using the literature research method,this paper expounds the microblog smog issue,agenda setting research and agenda interaction theory.Use the content analysis method to conduct statistical analysis on the number of smog-related issues and focus on issues in government affairs microblogs,conduct issue analysis on the number of reports and related content related to smog issues in the media,and analyze the number of smog-related issues published by the public.Views,comments,likes,and forwarding are analyzed,and finally the development and evolution mode,characteristics and existing problems of the interaction between the government,the media and the public are explored.After research,three suggestions are put forward on the agenda interaction between the government,the media and the public:first,the government should interpret policies and answer questions for the public in a timely manner;second,the media should listen to public opinions and adjust communication strategies in a timely manner;third,the public should Improve media literacy and participate rationally in discussions.Smog is a type of environmental pollution problem that lasts for a long time and affects a wide range.The government has taken continuous measures to deal with this issue,the media has carried out continuous reports,and the public has also formed a relatively strong discussion.In this series of circumstances,choosing agenda setting theory to study the interaction between the three can provide references for future government governance,media communication,and public speech,so as to promote the research and development of smog issues.