Research On Influencing Factors Of Government Response Effect Under Network Public Opinion Crisis Of Public Health

Public health sentiment is a major public event which takes place in the field of public health.Under the condition of Information asymmetry,the public often do not know the real reason of the event and it is difficult to understand the process of public opinion development,if the government can not timely and effective disclosure of the truth,in the network driven easily into a crisis.The negative social emotion of public opinion crisis brings many challenges to the government’s social governance,and also tests the government’s credibility and image maintenance ability.How the government responds to the public opinion crisis determines the response effect,public participation and approval.Therefore,this paper will study the influencing factors of government response effect,trying to clarify the relationship between government response behavior and response effect.On the basis of literature review and evaluation,this paper holds that there is a certain relationship between public opinion events,media,public attitude and government response,thus establishing the theoretical framework of this study,that is,the action path and realization mechanism between response behavior,response effect and media attention,in which media attention is the intermediary variable,response behavior is the independent variable,and response effect is the dependent variable,by means of multiple regression analysis and structural equation analysis,the following conclusions are obtained:(1)Government response behavior has a direct causal relationship for response effect,the more scientific response behavior,the better response effect.(2)The response attitude has a causal relationship with the response effect.The better the attitude is,the more understanding and cooperation can be obtained,and the better the public opinion crisis can be solved.(3)The acceleration of the response speed is beneficial to the response effect promotion,follows the public sentiment time development rule may enhance the government’s governance effect.(4)The degree of response has a direct impact on the response effect,which is conducive to the establishment of collaborative governance mechanism and the improvement of governance effect.(5)Media attention has a positive effect on the government’s response.(6)Media attention plays a mediating role in government response behavior and response effect.The above conclusions verify the action path among the response behavior,media attention and response effect,and provide reference and basis for the government’s public opinion crisis governance.Finally,through the theory of collaborative governance and crisis management,this paper puts forward some suggestions on the management of public opinion crisis from the angles of response attitude,response speed,response degree and media’s guiding role in public opinion crisis.This study starts with the public opinion crisis in the field of public health,analyzes the influence of government’s response behavior on the response effect,pays attention to the synergy between media and government governance,and provides reference for government governance.