| With the development of economic globalization and integration,various countries begin to attach importance to the role of international discourse power.The international discourse power of a country reflects its comprehensive strength and international influence,and involves its ability to set and lead the international agenda.After the Second World War,the western capitalist countries led by the United States established the new international order,and at the same time,they also mastered the important discourse power of global governance.As a developed capitalist country,although the United States and China have different national conditions and ideologies,but as a modern country in the same international environment,the construction of the international discourse power system in a general sense has the commonality.It is of great significance to study the construction of the international discourse power of the United States for China to think about the problems of China-US relations and to improve the ability of discourse communication.In this paper,through literature analysis,normative study method and case analysis and other research methods,from the definition of international voice,influence the different definition of analysis for the international academic circles,and help to clear this paper USES the international voice is the country to maintain his position in the international conducted a series of sound of exchanges activities after the influence.The analysis of the construction of internation权力discourse power mainly includes the analysis of the construction factors and the analysis of the mechanism of action.In order to safeguard their national interests,countries use standardized discourse expression to avoid inter-state conflicts,but the use of this strategy must take into account the complex international political,economic and cultural factors,and it is the interaction of these influencing factors that generates the international discourse power.International discourse power is based on a country’s comprehensive national strength and reflects its culture and ideology.At the same time,another important platform that influences international discourse power is international organizations and important international conferences.On these platforms,many issues in professional fields can be fully exchanged.The media also has the right to shape some countries and their events,which can not be ignored.Such power even goes beyond the prescribed limits of national political authority.Such shaping will affect the image of a country,and then affect its international influence,thus affecting its international discourse power.As the specific carrier of shaping the international discourse power,American government agencies,civil organizations and large multinational enterprises are important tools to carry the international discourse power dissemination.The United States effectively establishes the path of its international discourse power dissemination through the three-dimensional approach of government,civil society and enterprises.By establishing international moral principles and occupying the commanding heights of international morality,the United States takes the official discourse as an important medium to propagate its own policies,and the think tank as an important carrier of the country’s cultural soft power,jointly forming the official tool of the United States’ international discourse power.America,the ngo is a necessary complement to the United States government behavior,it can help the government of many government not to solve the problem that the mutual cooperation,mutual win the good international image,in order to promote international discourse ability,at the same time,the news media is the important medium for the spread of foreign power.Encouraged by powerful Western propaganda platforms,the United States and Europe still control the direction of international public opinion and the discourse of international events.Non-governmental organizations and the media jointly form the civil tool for the construction of international discourse power in the United States.Some American transnational corporations can help the American government to seize the right to speak in some affairs in the regions where their subsidiaries are located,and become the organizational factors for the United States to construct the international right to speak.This paper takes "Internet freedom" as a case to analyze the discourse hegemony of the United States.After land,sea,air,and space,the United States proposed to define cyberspace as the "fifth domain" and put forward the corresponding concept of "Internet freedom",integrating various resources to jointly promote the strategic development of "Internet freedom".The Internet has gradually become the tool and field of international political game.Through "Internet freedom",the United States has established a set of complex policy tools between international politics and international economy,packaging countries and enterprises that may interfere with its information hegemony as enemies of Internet freedom,attacking some potential commercial competitors,and finally establishing and strengthening its hegemony in the field of Internet.The United States put forward the strategy of "Internet freedom",aiming to control the voice of international discourse,but with the development of Internet economy,a large number of non-American Internet enterprises have grown rapidly.As a result,the United States has repeatedly used or destroyed "Internet freedom" : leading its Allies to sanction Huawei for undermining the hardware foundation of "Internet freedom",and banning Tik Tok for undermining freedom of expression on the Internet.This let us more deeply realize that "Internet freedom" is not the U.S.government as good as described and on the contrary,the United States since put forward the strategy,has been in its unilateralism and egoism,this reflects the United States attempt to maintain their leading status in the global status and rights,and thus take the leading position of the Internet system.Now China wants to construct the international voice still exist many problems,such as "western" strong I weak discourse pattern,the Chinese international spread some of the methods or content can not be in line with international standards and image of the shape of the United States by the international powers down and curb,security issues in the Internet space,etc.are all need to face and solve.In this regard,China should first break the traditional discourse pattern of "the West is strong and I am weak",strive for more international recognition,and improve the construction of discourse environment.Secondly,we should try our best to shape the official discourse and make it the core competitiveness of China’s international discourse power.Third,we should continue to establish an excellent image of a major country in the world and promote all parties to jointly build the international discourse power.Finally,we should pay attention to the cyber space and take the initiative to compete for the advantage of international discourse power in the Internet from the perspective of concept,technology and system.By shaping its own international discourse system,the United States has gained the first opportunity for its influence in the international community,which has proved its success in shaping international discourse power.At the same time,the United States also by building their own international discourse system to enhance its international status,in the international community to usurp the role of "international leader","international police",obtain the effect of "kind",even by manipulating some international organizations for certain decisions of international affairs,make it develop in a direction you want,form the discourse hegemony.In order to enhance China’s international influence,China must construct the international discourse right and create a favorable discourse environment,so that the world can truly understand,listen to and recognize China. |
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