Research On The Omni Channel Marketing Strategy Of HG Education

With the increase of employment pressure,especially since COVID-19,more and more young people realize the importance of stable work,the occupation of civil servants has become more and more popular among young people.At the same time,For civil servants the rapid development of the third party training industry plays an important role.Zhonggong education,Huatu education,Fenbi education,HG education and other civil service education and training enterprises will also bring fierce competition in the market.How to train the institutions to occupy a favorable market share in the market of Internet plus education has played a key role in the future development of enterprises.In addition,with the maturity of 5g network,the rise of online video,the arrival of e-commerce and new retail era,and the change of new marketing channels,all have brought opportunities and challenges to traditional education and training institutions.This paper takes HG education as an example to study its marketing deployment all over the country,so as to understand the problems existing in HG education’s marketing strategy deployment.In this paper,the use of questionnaire survey,case analysis and literature review and other methods,combining SWOT analysis,this paper analyzes HG education.Through the analysis of the problem,put forward the corresponding countermeasures,help to improve its marketing ability,formulate efficient marketing strategy.Through research and analysis:HG education in the marketing process of promotion is relatively single,mainly focus on offline publicity,online marketing effect is not very ideal.There are some problems in the course product design,such as the lag of customer demand.And find out some objective and subjective reasons that HG education enterprises are facing.We also see the development opportunities and internal advantages of enterprises.According to the characteristics of HG education,we have helped the company to formulate a more comprehensive omni channel marketing strategy which is conducive to the development of the company.We have achieved a perfect closed loop from online to offline,from offline to online,and further improved the company’s marketing strategy.For the sustainable development of HG education enterprises and the existing civil service training institutions or enterprises planning to enter the training and education to provide a certain experience basis.Hope that in the marketing strategy method can give HG education and related education and training industry has certain help and inspiration,provide the corresponding marketing theory and practical basis.