Wuxi Tooling Company Marketing Channel Strategy Research

Effective marketing channel instrument and meter of China industry manufacturer important key competitiveness to participate in market competition, The channel mode is structuring under the guidance of channel tactics that the manufacturer gives careful consideration. At instrument and meter circle profit meagre, with keen competition todays, market increase slow down and enterprise oneself need more and more sharp contradiction that grow at top speed, The decisive function of the marketing channel shows even more outstandingly . Company at trade of instrument one a piece of with sure influence power enterprises frock Wuxi, And development particularly outstanding sense of urgency its the pressures of competition, propose one a kind of cooperation this the brand-new marketing idea and imperative tactics channel marketing of products.The research purports of thesis lie in this, Put forward new improvement suggestion and scheme in combining the trade development trend and foundation of one's own characteristic of the enterprise.The marketing channel tactics of the enterprise involve all respects of the channel , it is a complicated system engineering. This text has reviewed this field former achievement in research at first; Then collect, screen, analyse and summarize to the relevant data on the market, On one hand whether enterprise inside, external environment condition carry on SWOT analyse too characteristic in market competition carry on full and accurate discussion relatively; Through analysing about frock the marketing plan of channel and contrast of finishing the situation of the actual task in 2003 of company of Wuxi on the basis of this, Announce subject matter and contradiction existing in its marketing channel ; Improve and promoted and propose the corresponding solution to the enterprise marketing channel tactics according to the realities of enterprise at last.Marketing study not merely at this the developments of enterprise put forward a kind of new train of thought by channel tactics, Have certain reference meanings to the relevant enterprise too.