The Evolution And Challenges Of New China’s Panda Diplomacy From The Perspective Of Public Diplomacy

Relying on the cherished population of the giant panda,the cultural foundation of the western "panda fever" and the specific needs of the national diplomatic strategies have become one of the most distinctive branches of China’s public diplomatic activities.It plays an outstanding role in improving China’s national image and connection in the international stage,connecting its relations with other countries,and creating real economic and scientific and technological achievements.But on the other hand,panda diplomacy is vulnerable to various factors,such as changes in inter-state relations,the dynamic development of animal populations and international public opinion,and it has also experienced twists and turns in its development process.Therefore,panda diplomacy is actually in a state of parallel development and risk.Therefore,a correct understanding of the development trajectory of panda diplomacy and the existence of objective risks are conducive to the better development of panda diplomacy.The consensus of Chinese and foreign academic circles on panda diplomacy is that panda diplomacy is an important channel for China to carry out public diplomacy and an important means to exert influence overseas.Based on this,further derivative research.However,it must be admitted that although China has a first-mover advantage in panda diplomacy,it may face insufficient risk assessment in the international voice concerning animal protection,the development of cultural derivatives,the major changes in the international environment and the era of great development of information technology.Only by learning from relevant experience and making targeted adjustments can panda diplomacy gain lasting vitality.In addition to the introduction part,the article is divided into four parts.The paper mainly introduces the background,topic significance,research status and research method of panda diplomacy in new China.In the main part,the first part mainly provides a general introduction to the new China’s panda diplomacy through the introduction of the definition.The main contents include the concept of panda diplomacy,the commonness and characteristics of panda diplomacy as animal diplomacy,and the main role of panda diplomacy;The second part summarizes the main forms,changing paths and characteristics of panda diplomacy,and the third part is the core content.The risks,the causes of panda diplomacy and the countermeasures in the new historical period are all explained.Some suggestions were also given on the response measures and attempts to address these issues.