Research On Visual Recognition System Design Of Party Building Service Station Under The Guidance Of CIS Theory

The Party construction service station is a comprehensive service institution set up by the national government department to facilitate the residents’ life.It is a public convenience service space gradually established and developed in combination with the current social development characteristics and regional cultural characteristics.As a representative first-tier city in China,Shanghai pays attention to the construction of social public service functions to create a good living environment for residents.Under the guidance of the national party building policy at the grass-roots level and the promotion of modern city planning,Shanghai comprehensively builds open party-mass service stations for residents with comprehensive multi-service platforms.At present,most of the Party construction service stations in China are not centralized in functional space,simple and backward in design form,lack of innovation and representativeness,leading to the difficulty in continuing the design mode,and the masses are also difficult to "memory-approach" party construction service stations.Therefore,it is inevitable for Shanghai and other cities to develop and build party-mass service stations with sound public service functions,traditional design and innovative design based on modern visual identification.Based on the above understanding,CIS design theory is taken as the guiding basis,concept recognition guides the design theme,and important visual content information is transmitted through visual recognition system.First,based on the full investigation of several representative Party and mass service stations and visitors in Shanghai,the advantages and disadvantages of the current party and mass service stations in visual form and visual content construction are analyzed and summarized to determine the visually related behavior habits and real needs of residents in the party building space.Secondly,combined with domestic excellent design cases,the party and mass service station space visual image design and construction to make further analysis.This paper mainly has the following three innovations:（1）Using the VI design theory in the visual identification system to guide the visual design research of several Party construction service stations in Songjiang District,Shanghai,to explore the coexistence,innovation and development relationship between the visual identification design in the image identification construction of party construction service stations and the standardization and unification of the logo.（2）From the actual needs of the masses,combined with the research content,indepth exploration of the impression and cognition of the party construction service station in the minds of residents as well as the internal behavior habits and psychological needs of the space,mining the design opportunity points.（3）based on human visual identification system information cognition,psychological feelings and human-computer ergonomics factors analysis,guiding the party service core elements of visual recognition system design construction,sums up the party space visual design principles,the implementation of the multiple service station of Songjiang district of Shanghai visual recognition system design.