Research On The Development Status And Countermeasures Of The Commercial Insurance In CBA

As a financial way to spread risk,commercial insurance has great importance in the development of the sports industry.In the western developed countries,commercial insurance is one of the most important parts of the construction of the national sports system,which plays an important role in the development of the sports industry.In China,the development of commercial insurance is still in an embryonic stage.In recent years,CBA grow rapidly,the major insurance enterprises participated in naming or the other sponsorship platforms which show the insurance industry’s enthusiasm for the sports market.Meanwhile,with the operation mode of CBA is gradually matured and the degree of commercialization is deepening,the relevant parties have strong demand for risk management.This provides an unprecedented opportunity for the development of commercial insurance in CBA.At present,it is necessary to strengthen the research on the commercial insurance of the sports industry,especially professional sports leagues;and put forward constructive suggestions to promote the development of commercial insurance in CBA.This paper combs the current risks faced by CBA professional athletes,clubs and CBA in China.and summarizes the significance of commercial insurance to the development of CBA.On the basis of analyzing the supply and demand situation of commercial insurance in CBA,and starting from the supply situation,demand situation and influencing factors,this paper analyzes the problems of professional talents and data accumulation,low profit,slow development of sports insurance brokers,imperfect policies and regulations,insufficient supply of CBA commercial insurance,low supply quality,lack of laws and regulations,low insurance consciousness and low insurance ability,etc.All these result in the current situation of insufficient supply and demand for commercial insurance in CBA.Coupled with the current CBA league is also faced with athletes,clubs and other high-risk conditions,high requirements for commercial insurance,commercial insurance and voluntary participation in the number of players to participate in the problem.Aiming at the above problems,it is proposed that we should speed up the development of commercial insurance in CBA,speed up the construction of sports insurance laws and regulations,raise the awareness of insurance,give play to the macro-promotion role of professional sports alliance,expand the scale of insurance subject,enrich targeted insurance coverage,improve sports insurance service system,train professional personnel,speed up the transformation of sports insurance role and improve the support of science and technology.countermeasures of holding and application.