Study On The Importance And Satisfaction Of Yoga Fitness APP Based On IPA Analysis

With the rapid development of China’s economy and the advent of the “Internet Plus” epoch,national fitness program has risen to the national strategy.The country has issued relevant documents on healthy China and people’s awareness of fitness has gradually increased.Yoga fitness apps have been developed and quickly become prevalent under such a social environment.Accordingly,it has certain value to compare the importance and satisfaction of representative professional and comprehensive for user satisfaction of fitness yoga APP.According to the method of literature,questionnaire,mathematical statistics and IPA analysis.Through the IPA analysis method,the three dimensions of sensory experience,functional experience and emotional experience are compared to each index that affects the user satisfaction and importance of Keep and daily yoga APP,respectively,to find out the existing problems,and to provide a reference for improving the user satisfaction of fitness yoga APP.The main findings are as follows:1 According to the results of the importance survey,the users pay more attention to the Emotional pursuit after participating in the fitness.Secondly,the functions of the function setting are comprehensive,simple,data recording function,pause start function,demonstration action standard specification,voice prompt function,detailed action explanation and so on.2 According to the results of the satisfaction survey,the satisfaction degree of the functional experience is low,among which the voice prompt function is the outstanding problem of yoga fitness APP,the speed and the prompt mode of different yoga coaches are not the same,and the time point of the prompt is not accurate enough.Users mainly participate in online yoga courses,but have a certain expectation of offline courses,through the platform and other friends face-to-face communication,feel the strength of group fitness.A professional curriculum system is an important factor for users to choose yoga fitness APP,the curriculum content system is comprehensive,different schools,different fitness purposes,different levels of difficulty courses are the main basis for yoga users to refer to,among them,maternity yoga,parent-child yoga,male yoga and other special courses are less,and the curriculum content is not perfect;users mainly use free yoga fitness courses,low satisfaction with the need to join members to unlock courses or pay for the use of services;The content of the course is not gradual,the difficulty and intensity of the exercise are not enough,so that users can release pressure after participating in yoga fitness,improve the enthusiasm of yoga fitness participation,enhance the sense of achievement and satisfaction was lower.3 Generally speaking,whether it is sensory experience,functional experience or emotional experience,users pay more attention to the various indicators of the use of yoga fitness APP than satisfaction,but there are also some functions that have been relatively perfect,such as simple and convenient operation and use,data recording function,pause start function,action demonstration standard specification,etc.,but the content and detail design of yoga courses need to be further improved.