Research On The Public Opinion Guidance Of The University On The Post-truth Era

Guiding public opinion is an important working method of the Communist Party of China.The development of technology has increased the voice of college students on the Internet,and their appeals are seen and cared for.However,the spontaneity,swiftness,and openness of emerging media have exacerbated the complexity,difficulty,and difficulty of online public opinion guidance.Contrary to expectations,technological changes have not brought our society directly to the truth,but have led humanity into the "post-truth" era.With the advent of the "post-truth" era,emotions and personal beliefs have replaced the central position of the truth.The rationality,order,and norms of online public opinion run counter to the emotional,disorderly,and discrete characteristics of the "post-truth".Public opinion is at the forefront of ideology,and public opinion guidance is not only related to "road and direction",but also to "center and overall situation",facing the challenges faced by colleges and universities in online public opinion guidance in the "post-truth" era.Power,enhancing the effectiveness of ideological and political work is of great significance.Starting from recognizing the bias of online public opinion in the "post-truth" era,clarifying the characteristics and corresponding challenges faced by college online public opinion in the "post-truth" era,and proposing targeted countermeasures to improve the effectiveness of university online public opinion guidance.The rapid changes of the current society and the construction of the emotional community by the online community,the propagation and transformation of the emerging media provide the survival soil for the "post-truth".In the "post-truth" era,the generation basis,participation and expression of online public opinion have emerged.Biased.The online public opinion field of colleges and universities is not the source of the "post-truth",but the online public opinion of colleges and universities does show the symptoms of "post-truth".All media have expanded the public opinion space of colleges and universities.The stratification trend of colleges and universities’ network community circles and the "resistance" nature of youth subcultures have provided a realistic basis for the occurrence of "post-truth" in college public opinion fields.In the "post-truth" era,the subject and object of online public opinion in colleges and universities showed a polarizing tendency.In the performance of public opinion,the flow of truth,contradictory public opinion mentality and radical public opinion content became the main features,and the narrative form of public opinion also showed expression Way of joking,carnivalization and pan-entertainment tendency of focus.In the post-truth era,the guidance of online public opinion in colleges and universities faces many challenges: the construction of flowing truth weakens the authority of the leading subject,the participation of sensational retrospective public opinion deteriorates the university’s online public opinion ecology,and the carnivalized expression deconstructs the public opinion guidance.In this regard,colleges and universities should respond from aspects such as perfecting the guidance mechanism,enhancing the subject’s discourse power,cultivating media literacy,constructing a rational participation space and innovating the guidance discourse system to consolidate the mainstream ideological discourse power and enhance the effectiveness of ideological work.