Study On The Affinity Enhancement Of College Students' Ideological And Political Education In The New Media Environment

Contemporary college students are a generation growing up with the development of new media,which has a profound impact on the thinking mode and learning mode of college students.Under the new media environment,to improve the affinity of ideological and political education of college students is the objective need for ideological and political education to adapt to the development of the times,and also the key to strengthen the " cultivating talents of high moral standards is the foundation of the establishment of socialist colleges with Chinese characteristics",and also the realistic need to improve the sense of acquisition of ideological and political education of college students.In order to better understand the current situation and influencing factors of affinity of ideological and political education in the new media environment,this thesis takes undergraduates from 14 universities as research objects,conducts empirical analysis on 958 valid sample data,and puts forward countermeasures and suggestions to improve affinity of ideological and political education in the new media environment.It provides theoretical guidance and decision-making basis for colleges and universities to implement Xi Jinping's series of speeches on ideological and political education in colleges and universities,strengthen the construction of ideological and political work and ideological and political theory courses in colleges and universities.This thesis mainly includes the following contents :(1)The purpose,significance and methods of the research,the current research level,research content,and research difficulties of the academic community.(2)An overview of the affinity of college students' ideological and political education in the new media environment.Firstly,this thesis discusses the meaning and characteristics of new media,the meaning and characteristics of the affinity of college students' ideological and political education,the meaning and characteristics of the affinity of college students' ideological and political education under the new media environment,and the components of the affinity of college students' ideological and political education under the new media environment.Secondly,it illustrates the significance of improving the affinity of ideological and political education of college students under the new media environment.(3)Investigation on the affinity of ideological and political education of college students under new media environment.Through the affinity of ideological and political education under the new media environment of questionnaire survey,using SPSS24.0 to conduct an empirical analysis of the collected 958 survey data,including the status quo analysis,letter validity analysis,variance analysis and multiple regression analysis,it is concluded that the ideological and political education under the new media environment of the status quo of affinity and the ideological and political education under the new media environment influence factors of affinity.(4)According to the new media environment under the influence factors of college students' ideological and political education increase affinity,ideological and political education content from the ideological and political educators charisma,attractiveness,the ideological and political education carrier penetration,education environment influence and empathy force of ideological and political education form five aspects proposed college students' ideological and political education under the new media environment affinity promote countermeasures,to cooperate with each other to form resultant force,in order to accomplish the mission of cultivating talents of high moral standards and casting the soul education.