Research On The Media Presentation Of Chinese Female Images In The 21st Century ——Take "Vogue" China "Cover Girl" As An Example

The 21st century is called "her century",and female power has gradually become an indispensable part of the development of Chinese society.Female images appear in the public’s field of vision in an increasingly diverse manner.Although women enjoy the same rights as men in law,the legacy of the traditional patriarchal culture still profoundly affects public consciousness,resulting in women not achieving true equality between men and women in society.In order to explore the mechanism behind the formation of this phenomenon,this article comparatively analyzes the discourse differences and image changes of Chinese female images in the new century in different media forms and different narrative perspectives,and finds that female images in the 21 st century media are still more three-dimensional and rich,Belonging to the role of "second sex",there still exists "Pheles" doctrine that is dominated by male-centric discourse.Mass media is one of the main drivers behind this phenomenon.Since the haze of traditional patriarchal culture has not been completely dispelled,the female images in the media are still controlled by patriarchalism to a certain extent as a mass consumption Commodities appear in the media.This article selects the well-known domestic women’s fashion magazine "Vogue" China（hereinafter referred to as "Vogue"）as the research object,and analyzes the character and narrative discourse of its "cover girl".First of all,the analysis of the characters of the magazine cover of "Vogue" China found that "Vogue",as a Chinese fashion leader,was not affected by the patriarchal culture.The image created by its cover was not for "being seen by men",but for women.See,not only to shape the female image in the eyes of women as the subjective narrative,but also to explore the constant possibilities of female roles in social development.Next,this article studies the cover girl’s narrative discourse in "Vogue".The cover shows distinctive feminist narrative characteristics.Its creative position and narrative mode are also deeply affected by the feminist narrative ideology.The narrator is on the cover The values and life experiences passed through are full of feminism.In the 21st century,female images in the media are still deeply influenced by patriarchalism to a certain extent,but "Vogue" is an exception.Since its inception,it has played an important role in promoting the awakening of female subjective consciousness.Research on the representation of female images in China has certain theoretical and practical value for guiding modern media to correctly present and shape Chinese female images.