Study On Emotional Mobilization Of Rumors From Micro Blog In The Internet Public Events

China is in the period of social transformation,facing great pressure of all kinds,including acute social conflicts and ever-changing environment inside and outside the country.Crisis and accidents took place frequently these years which posing a huge threat to people’s life and property security 、 economic 、 political and social order.Rumors always come along with crisis events,whose spreading will have a huge negative impact on the development of public events and people’s mental 、 physical health.The development of mass media has widen the spreading channel of rumor 、accelerated its spreading speed and enlarged the spreading range.As the most popular social platform in China,many internet public events and relevant rumors have happened and developed on Sina micro blog which has became the trigger of new crisis events.Rumors are generated and spread on micro blog with the help of the public’s emotion.In order to arouse people’s emotion like sadness、anger、sympathy,individual or group uses specific strategies to express false information including personal value and idea on micro blog.This action will generate sense of group identity,exert influence on personal idea、action and the development of the event.The whole process is called emotional mobilization.It is necessary to study the emotional mobilization of rumors on micro blog.Because it has a huge impact on the whole process from development to decay in public events.With the method of content analysis,this research had a quantitative analysis of205 rumors from 57 internet public events,studying how these rumors of public events mobilize people with emotion.First,we analyzed the basic characteristics of the sample rumors including event type、rumor type、rumor spreader、participant and time for dispelling rumors.Next,we studied the usage of emotional mobilization strategy and behavioral consequence of the rumor.Based on the above results,we studied the usage of every strategy and the correlation among emotional mobilization strategy 、 event type 、 rumor type and behavioral consequence in order to find out the impact of emotional mobilization in rumors.Then we analyzed the emotion of the comments from seven specific sample rumors using different strategies.At last we came up with the conclusion and gave some advice on dealing with rumors.The research has found that there was a significant correlation between the usage of emotional mobilization strategy and the behavioral consequence of rumors which meant using emotional mobilization strategy would influence the results of rumors.On the one hand,it will urge the government to take actions,deal with the problems and punish the criminals.On the other hand,it may cause cyber violence、cyber manhunt and other negative impacts.Moreover,rumors using different strategies will arouse different emotions.Anger、sadness、suspicion and sarcasm are the first four emotions having the highest frequencies.The existence of a certain percentage of comments with less emotions indicates that there are still some people keeping rational thinking ability in the face of rumors using strategies.