Research On The Relationship Between The Undergraduates’ Behavior Of Participating In Public Events In Micro-blog And Their Personality Traits

Micro-blog, as a new social media,is not only the spread of the information sharing platform based on the relationship between users. It has becomean important channel for political participation and public participation by its characteristics of the rapid spread of information, strong-interactivity, brief and convenient operation and other ad vantages. With the rapid development of the micro-blog, Many public events first broke out in the micro-blog, then subjected to widespread public concern and hot.Micro-blog has become a public event, caused an important force for public discussion and citizen participation,not only for the public social life produced great influence,sometimes even changed the development and trend, events affect the government’s decision-making and action.More and more people obtain information through public events micro-blog platform,and participation in public events online or offline. In this study, use the largest micro-blog user groups-college students as research subjects, research on the status of their participation in public events in the microblogging environment,has important theoretical and practical significance.This study from the double perspective of communication and psychology, by adopting the combination of literature study and questionnaire survey research methods,to research the current situation of college students in micro-blog to participate in public events. In this study, through a questionnaire survey of555college students micro-blog user for empirical data, focusing on personality traits and public events relationship between participation participation behavior, the study found:(1) Correlation betweenand participation consciousness was positive, but correlation between Neuroticism and participation behavior was negative.(2) Extraversion, participation consciousness and participation behaviorwere significantly positively related(3) Openness, participation consciousness and participation behavior were significantly positively related(4) Agreeableness showed a negative correlation withparticipation consciousness and participation behavior(5) Conscientiousness showed a negative correlation with participation consciousness and participation behaviorAnd,through regression analysis showed that: in public event participation consciousness, nervousness and extroversion have prediction effect on it; in the public event participation behavior, only openness a predictive effect on it.In addition,the characteristics of College Students’ network public events micro-blog participation present situation is:the first,participantsimbalance: population structure, personality imbalance,"participation gap exists". Second, participate in the content: issue preferences obvious imbalance. Third, participation behavior imbalance:high onlookers, low interaction.In addition,the results of empirical studies are discussed and summarized in this paper. Current situation of College Students’ public events micro-blog participation has been arethinking critically: Firstly, participation gap:reflection on the construction of public consultation democracy of micro-blog;Secondly,fracture of political participation and political communication:high onlookers, low interaction;Thirdly,fracture of participation awareness and participation behavior:high awareness.low behavior;Fourthly,risk of micro-blog participation:Public risk, political risk.Finally,this study has put forward the constructive suggestion from the university of Ideological and political education, media literacy education, government Internet Governance and Internet users a using social media to participate in public events.(1) According to the different personality traits of college students, to improve the college students’ mental health education, psychological characteristics, to guide students to use social media more rationally. (2) To strengthen college students’ Media Literacy Education (including the participation motivation of public event, political efficacy, political knowledge, and political thinking etc), to improve the students’ micro-blog participation rationally.(3) Tostandardizi the risk of micro-blog participation of public events, strengthen the effective management and grooming, standardize network opinion leaders of media power, strengthen the "self purification function" of micro-blog, purify the rumors,to create a good micro-blog media ecology inparticipation in politics.(4) Speeding up the construction of information infrastructure and the use of micro-blog platform,reducing the "participation gap"of citizens in participateing in hot public events.(5) To structure public opinion in network measurement tools of Micro-blog and social media.Identifying and verifying real public opinion of network scientifically.