Research And Development Of Study Tour Products For Primary And Middle Schools In Binglanggu Hainan Li&Miao Cultural Heritage Park

Study tours for primary and middle school students are organized and arranged by the education department and schools in a planned way.It is an off-campus educational activity that combines research study and travel experience through group travel and concentrated accommodation.In recent years,as an emerging "tourism +education" experience model,the market demand for high-level research travel products has been increasing.Binglanggu Hainan Li &Miao Cultural Heritage Park is located in Baoting County,Hainan Province.It has unique natural ecological resources.At the same time,it is a production protection base for unique Li and Miao ethnic minority cultural elements and intangible cultural heritage,providing a medium for the development of high-quality research products.With precious cultural and ecological resources,improving and enhancing the level of research and tourism experience can not only meet the growing demand for research and practical education in society,but also have important practical significance for deepening the cultural connotation of Hainan's tourism and enhancing the attractiveness of the city.This article takes Binglanggu Hainan Li&Miao Cultural Heritage Park as the research object,and on the basis of fully grasping the natural characteristics of the scenic spot and its proprietary research products,based on theory of experience economy.The development status of research products in s Binglanggu Hainan Li&Miao Cultural Heritage Park was investigated,and it was learned that there are still many deficiencies in existing research products: relatively weak faculty,insufficient curriculum dimensions and depth,and imperfect matching of scenic spots,and so on.In response to the above shortcomings,this article is based on the Mc Kinsey 7S model from three aspects.Firstly,exploring the research tutor training mechanism and establishing a research tutor reserve team.Secondly,the hierarchical research design of the curriculum.Thirdly,improving the scenic spots and reasonable diversion,etc.,and propose corresponding improvements.In addition to the strategy,it is also based on the principles of education,experience,innovation and digitization,applying the development ideas of using big data to empower scenic spots from multiple angles and dimensions.Unique high-quality research product design ideas,from the four dimensions of knowledge science,natural viewing,experience inspection,and cultural and recreational improvement and development of five research products.It analyzes two kinds of products in detail,which are the design and construction research products,the private kitchen research products of Li and Miao.And it also briefly introduces three kinds of products,which are immersive experience performance products,digital museum research products and intelligent ecological research products,trying to provide some references for the development of research tourism in this scenic spot.