| The improvement of living standards and the change of people’s ideas make sports tourism more and more popular among the public.The development of sports tourism in Xuzhou has many advantages of natural resources,long cultural resources and convenient transportation,but it also has some characteristics,such as lack of environmental advantages and scattered development.The promotion of the competitiveness of sports tourism destinations can promote the development of sports tourism,so improving the competitiveness of sports tourism destinations has become an important part of the development of sports tourism.On this basis,this paper uses the methods of literature and comparative analysis to construct the competitiveness evaluation system of sports tourism destinations by reference to the diamond model,so as to make a comparative analysis of the competitiveness of Xuzhou sports tourism destinations.The inference are as below:Firstly,Sports tourism in Xuzhou presents the characteristics of fast development and relatively scattered.Based on the huge tourist market,the development potential of sports tourism in Xuzhou is huge,which can provide favorable support for the economic development of Xuzhou.Secondly,by summarizing the research results of the existing indicator system,this paper analyzes the four dimensions of resource competitiveness,support competitiveness,development competitiveness and environmental competitiveness.on the basis of the principle of indicator selection and specialist survey feedback,an indicator evaluation index system of 44 three-level indicators was constructed.Thirdly,the weight of each index is calculated by the combination of analytic hierarchy process and entropy method,and then calculates the comprehensive weight of the competitiveness of sports tourism destinations according to a certain proportion,and uses the linear weighting method to obtain the synthetical score of the competitiveness of sports tourism destinations.Fourthly,by comparing the comprehensive score and the specific score of this indicator,it is found that Xuzhou sports tourism destination competitiveness score is 0.267,ranking seventh among the inland cities in Jiangsu Province.In terms of resource element dimension,demand element dimension,economic development dimension and support development dimension,it ranks the 6th in the province and is in the middle and upper reaches,which shows that it has maintained relatively excellent development status in these four dimensions.It ranks 11 th in the dimension of environmental factors,which means it still has a large space for development in the dimension of environmental factors.It should also pay attention to solving this problem in the introduction of measures to improve the competitiveness of sports tourism destinations.Suggestions: 1.Develop sports tourism resources scientifically and increase Sports tourism product quality;2.Enhance sports tourism publicity and excavate the potential need market;3.Improve the construction of infrastructure support facilities and expand the chain of sports tourism products;4.Continue to strengthen the environmental optimization and promote the holding of sports events;5.Promote the holding of sports events,accelerate the integrated evolution of sports tourism,and create regional competitive advantages of sports tourism,and create regional competitive advantages of sports tourism. |
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