Research On Outdoor Sport Experience Of Xinxiang South-taihang Based On ASEB Grid Analysis

Since the reform and opening up policy,China ’s economy has developed rapidly,and people ’s income has increased significantly.With the increasing of income,people ’s needs have increased constantly,so the “experience economy” have emerged at the historic moment.Due to the increase of people’s leisure time,tourism has become an important choice for most people after work,which promotes the development of China’s tourism industry.With the continuous improvement of people’s aesthetic level,traditional sightseeing tourism no longer meet the diversified tourism needs of modern tourists,so experiential tourism is gradually favored by people.In recent years,Xinxiang South-Taihang has actively developed outdoor sports to meet the diversified tourism needs of tourists on the basis of traditional tourism.However,it was learned that the current status of the development of Xinxiang South-Taihang outdoor sports is not successful,which influences the better future of Xinxiang South-Taihang outdoor sports.This article takes Xinxiang South-Taihang outdoor sports experience as the main research content and studies the experience of participants’ outdoor sports in Xinxiang South-Taihang.Firstly,the ASEB components of outdoor sports in Xinxiang South-Taihang were analyzed,and then the development status of outdoor sports in Xinxiang South-Taihang was analyzed by ASEB grid based on the information collected from questionnaire survey and field investigation.Finally,Suggestions were put forward for the development of outdoor sports in Xinxiang South-Taihang based on the analysis.It is hoped to provide a certain theoretical basis for the development of outdoor sports in Xinxiang South-Taihang.The research results show that: in terms of activities,Xinxiang South-Taihang has abundant outdoor sports competitions,and the price of outdoor sports is relatively reasonable;its disadvantages include the unreasonable promotion of outdoor sports,and insufficient supervision of outdoor sports;its opportunities include government encouragement to develop outdoor sports;The challenge is that the homogenization of outdoor sports is serious,and there are more participants in one-day tours.In terms of environment,the advantages include high satisfaction from participants and obvious location advantages;its disadvantages include chaotic management of some scenic spots and low satisfaction of local residents;its opportunities are the significant restoration of the ecological environment and active exploration of scenic area integration;itschallenges for outdoor sports experience are inadequate environment and weak environmental protection.In terms of experience,the advantages are the development of outdoor sports according to local conditions;the disadvantages are the integration resource which is not used,and the off-peak season is obvious;the opportunity is that the country encourages the development of outdoor sports,and the popularity of outdoor sports;the challenges include the lack of professionals related to outdoor sports,and tourism competition in the markets is increasing.In terms of benefits,the advantages are the creation of different benefit experiences;the disadvantages are the lack of delicate souvenirs;in terms of opportunities,the participants ’educational level is high;in terms of challenges,the low level of residents’ services and cultural differences in some scenic spots influence the experience satisfaction of outdoor sports.According to the ASEB grid analysis matrix of Xinxiang South-Taihang outdoor sports experience,corresponding improvements and solutions are put forward based on the existing disadvantages and challenges.The improvement measures against the disadvantages include strengthening the promotion and supervision of outdoor sports;standardizing management and improving service levels;developing exquisite tourism souvenirs,etc.Countermeasures against challenges include strengthening professional talent cultivation;enhancing brand awareness,launching fists outdoor sports events;continuing to introduce high-level outdoor sports competitions;exploring activities such as low-altitude flying and camping sites;and strengthening coordination with surrounding areas.