| Since the reform and opening up,China’s tourism industry has shown a rapid development trend,but overall it is still at a low consumption level,mainly based on sightseeing tourism,and sports,cultural demand,and enjoyment consumption are relatively few,showing an uneven development trend.On November 20,2016,the General Office of the State Council issued the "Opinions on Further Expansion of Consumption in Tourism,Culture,Sports,Health,Old-age Education and Training",which pointed out that around the key areas of tourism,culture,sports,health,etc,guide social capital to increase.Invest in efforts to promote the development of the integration of one,two and three industries.Therefore,the integrated development of "sports + culture + tourism" is an important innovation in the content of cultural and sports tourism.The integration of cultural and sports tourism can inherit the national culture,promote economic development,and create a tourism brand.The South Taihang Tourist Resort is rich in natural resources,outdoor resources and human resources,but the development of various resources is uneven.In order to create the cultural heritage of South Taihang and promote the balanced development of various resources,South Taihang Tourism Company should accelerate the integration and development of cultural and sports tourism to enhance the competitiveness of scenic spots.In order to understand the problems of the development of various resources in the South Taihang Tourism,in order to promote the sustainable development of the resort,provide support and development ideas to the scenic spot managers,this study uses the literature data method,interview method,questionnaire survey method,mathematical statistics.The method of law and logic analysis investigates and analyzes the development of natural resources,outdoor sports resources and human resources in the South Taihang Tourism Resort of Xinxiang,and the conclusion is that the development of outdoor sports in theSouth Taihang Tourism Resort is chased by outdoor sports people.The gap between male and female tourists is not large.Most tourists are between 18 and 50 years old,and their monthly income is between3,000 and 8,000 yuan.Among them,tourists in the province accounted for 90.4%.They mainly obtained travel information through friend introduction and online channels.Most of them used friend gatherings and unit organizations as the main forms of organization.The purpose of the trip is mainly for physical fitness,viewing,leisure and participating in scenic events,and the number of people with the purpose of understanding the local culture is the least.South Taihang Tourism Resort has developed tourism products in the form of "sports+culture+tourism".The activities are carried out in the form of parent-child activities,self-driving tours,hiking and martial arts festivals.The factors that influence tourists to choose "sports+culture+tourism" comprehensive tourism activities are mainly product prices,safety factors and physical factors,and the psychological expected consumption is between 100-300 yuan.The problems in the scenic area are mainly manifested in the city’s low visibility,poor service quality,imperfect infrastructure,and poor accommodation environment.About 85% of the managers have an education level of college or above;81.8% of the managers support the development of the "sports + culture + tourism" project in the scenic area,and believe that the main factors restricting the development of the South Taihang Resort are: tourist demand,tourist satisfaction and Professionals,etc.According to the survey results,it is concluded that:(1)South Taihang Tourism Resort is rich in natural resources,outdoor sports resources and human resources,but there are differences in the development process;(2)currently developed sports projects,drifting,Skiing and hiking are the most popular;(3)In the process of integration and development,there are insufficient professionals,insufficient publicity and unclear tourism brands;(4)Government-led,convenient transportation and distinctive regional characteristics are the South Taihang Tourism Resort Created a good development environment.Based on the problems in the integrated development process of "sports + culture + tourism" in the South Taihang Tourism Resort,this paper proposes a resource-based integrated development integration model,interpenetrating integration model,and complementary extensional integration model.Relevant analysis of the "sports+culture+tourism" integrated development path of Nantaihang Tourism Resort from the aspects of personnel,projects,technology,etc.It is recommended that Nantaihang Tourism Resort:(1)introduce professional talents,accelerate the integration of tourism resources,and develop.New products enrich tourism activities;(2)Increase publicity efforts to create unique tourism brands;(3)Improve scenic spot supervision functions,improve service quality,and provide safety guarantees. |
