A Framework Study Of Coverage On "Campus Bullying" In The Context Of New Media

The problem of bullying on campus has always been common,and the media als o attach great importance to this kind of subject matter.Therefore,this study is based on the field of journalism and communication to study the "campus bullying" related reports,hoping to attract the attention and thinking of all walks of life,and to provi de methods and references to the media in the relevant reports.In this study,the auth or borrows the framework theory as the theoretical basis of this paper,and based on t he new media platform,to study the "campus bullying" reports,mainly using the cont ent analysis method to study the characteristics of the new media platform of "The Pa per" on the report of "campus bullying".In the first part,the author introduces the origin and significance of the research,research innovation,definition of relevant concepts and literature review;The second pa rt is the research design,mainly introduces the research sample,the research method,and the research structure of this paper;the third part is the research focus of this pa per,in this part,the author analyzes the characteristics and presentation of the "campu s bullying" report in different levels from the high-level framework,the middle-level f ramework and the low-level framework respectively;In the fourth part,the author studi es the new media features of "campus bullying" report separately,mainly from the mu ltimedia means,the text characteristic these two aspects discussion,and summarizes th e related topic in the new media environment in general;The fifth part contains the re search conclusion,shortcomings of related issues in frame construction,the improvem ent strategies and so on.It is found that in the construction of high-level framework,its reporting themes are diverse,and the theme of "event statement" is the majority,Further analysis of the middle-level framework is based on the element of "major events",so the constructio n of such topics is biased towards factual statements,Through the analysis of quotation,title,narrative and source in high and low levels,it is concluded that "The paper" re ports such topics based on objective authority,with a neutral framework to construct t he report;according to its new media characteristics,the construction of related report s presents a pluralistic visual framework.In addition,"The Paper" in the construction o f related issues,there are many deficiencies:According to the report quantity and samp le content,the report has the problem of content homogeneity;Based on the analysis of the sources of information,the author found that in the relevant reports,the "vulne rable groups" with bullying and being bullied were less concerned;Through the analysi s of the title,it is found that the "The Paper" highlights the female group too much,and it is easy for the society to produce some negative "stereotype" of this group.Th rough the analysis of genre and theme,it is found that the issue of "campus bullying" is not deep enough.In view of these remarkable problems,the author also puts forw ard many targeted opinions in the end,hoping that the new media will be more profe ssional,reasonable and achieve better communication effect.