Investigation And Research On The Application Of Situational Teaching Method In Network Marketing Course In Secondary Vocational Schools

Situational teaching is the combination of course content,leading students into a situation similar to the real job environment,learning theoretical knowledge,master basic skills.Situational teaching,as an important teaching method,has been applied to network marketin g courses.It creates real situations for students and enables them to gradually understand and master the theoretical knowledge they have learned in their own thinking and practice.The network marketing course itself of secondary vocational school is to lay particular stress on practice,have situation.With the continuous development of network economy,network marketing talents have attracted much attention,especially the practical skills of network marketing talents.Therefore,the importance of s ituational teaching in network marketing courses also highlights,and the requirements for situational teaching in network marketing courses are higher.The paper as the main body of the network marketing course,investigation and study,for style,respectively,using literature analysis,questionnaire investigation,interview method,such as research methods,combined with the author in the internship process observation of the secondary network marketing course teaching,to Harbin five public secondary vo cational schools 18 levels of e-commerce and e-commerce professional teachers as investigation object,the situation of network marketing course teaching present situation investigation and study,investigation into the teacher questionnaire and student questionnaire,teacher questionnaire from six dimensions,student questionnaire from four dimensions,in addition to the interview.So as to understand the current situation of situational teaching of network marketing courses in secondary vocational schools.A series of problems are found in the application of situational teaching method of network marketing course in secondary vocational schools.The traditional teaching method has left a deep impression on teachers’ thoughts.Many teachers are slow to accept new things.Second,the value of situational teaching is not reflected.The situational creation value of most teachers is limited to the active classroom atmosphere,but can not really reflect the cultivation of students’ thinking ability;Third,the lack of situational materials.Most teachers will use the existing situation materials in the textbook and fail to arouse students’ interest.Fourth,the teaching evaluation method is single.Basically,teachers still complete the evaluation of students in the form of regular grades;Fifth,the phenomenon of students’ academic level differentiation is serious.In view of the above situation,the author proposes five strategies: first,improve the professional level of teachers.Constantly strengthen their ow n situation teaching theory knowledge learning;Second,in the process of collecting situational materials,pay attention to practical value.Third,optimize the way and method of situational teaching.Fourth,select diversified teaching evaluation methods.Fifth,reasonable differentiation of students to control.