| The popularization of network technology and the leap of economic level greatly promote the transformation of consumption mode and consumption concept in China.The widespread popularity of Internet consumption brings more convenient and quick consumption experience to people,and also leads to many consumption problems that can not be ignored.These consumption problems are especially prominent in the students who have not yet set the values of life.Whether it is impulse consumption,symbol consumption,conspicuous consumption and advanced consumption,the causes of which are inseparable from the penetration and spread of fetishism in college students.Fetishism as a consumption category is accompanied by market economy.But since the reform and opening up,the market economy has played an indisputable role in the national comprehensive national strength and the improvement of people’s living standard,and its status cannot be shaken.Under such a special background,how to break away the fetishism phenomenon of college students in the network consumption and reduce the harm of consumerism to college students requires us to return to the connotation of Marxist theory of fetishism to seek answers.The theory of fetishism criticism plays an important role in Marx’s ideological system.Lukacs,the founder of Western Marxism,calls it"contains all historical materialism".In the theory of fetishism criticism,Marx takes commodity fetishism,money fetishism and capital fetishism as the main content,and presents us with distinct levels and clear rules behind the abundant material feast,the reversal of capital to the original production relations and slave service to the laborer.Its rigorous logical thinking,exquisite writing conception and rich theoretical connotation all make this theory have gone through more than a century,and still have a strong vitality and explanatory power when facing the problems of the present era.The guidance of network consumption by Marx fetishism theory is a new theory in guiding practice and also meets the internal requirements of materialistic dialectics.This paper mainly uses literature research and empirical research methods to analyze the guiding significance of Marx fetishism critical theory to college students’ online consumption.First,this paper analyzes the critical theory of Marx fetishism as a theoretical form of caring for reality,its profound historical background and ideological origin through literature research.The main contents of the critical theory of Marx fetishism are elaborated from three dimensions:commodity fetishism,money fetishism and capital fetishism,and the final direction of the critical theory of Marx fetishism is clarified,which lays a theoretical foundation for the follow-up research.Secondly,this paper creatively introduces empirical research in speculative articles,and based on the survey results of College Students’ online consumption,the paper makes quantitative analysis on the current situation and consumption problems of College Students’ online consumption,which enhances the objectivity of the research results and the feasibility of guidance.Finally,according to the ultimate direction of Marx’s theory of fetishism,aiming at the causes of fetishism in the current college students’ online consumption,combined with the actual needs of personal and social development,this paper proposes to solve the fetishism phenomenon in the current college students’ online consumption from three dimensions:the construction of rational consumption concept and the goal of free and comprehensive development of human beings,and the correct understanding of the relationship between production and consumption The real path of.This paper aims to study the commonness of the Internet consumption of college students from the perspective of fetishism.In order to further deepen the theoretical connotation of Marxist theory of fetishism in the specific practice of guiding the growth and success of college students... |
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