Innovative Research On Operation Management Of Small Fitness Studio In Guangzhou Under The Background Of "Internet Plus"

China’s socialism with Chinese characteristics has entered a new era.General Secretary Xi Jinping attached great importance to the national fitness program.He pointed out that "without universal health,there will be no overall well-off society".As a "small and excellent" high-quality fitness place in the fitness industry,small fitness studio has always occupied a place in the industry with professional private education services,and is one of the important carriers to promote national fitness and national health.With the rise of the "Internet plus" smart gym,and grab a large share of the market,coupled with the global COVID-19 influence,the entity service enterprises stop production and stop production,and the consumers are losing serious under the line,and the operation pressure is huge.As a small and micro enterprise,small fitness studio has low level of intelligence,weak ability to resist risks and is facing difficulties in development.Therefore,how to make the effective reform of the "Internet plus" good environment and effective competitive advantage in Guangzhou’s small fitness workshops will be the focus of this study.Through the methods of literature review,questionnaire survey,expert interview and on-the-spot investigation,this paper takes the operation of small fitness studios in Guangzhou as the research object,investigates the fitness members,coaches and marketing strategies of small fitness studios in Guangzhou,and explores a new path for the reform and development of small fitness studios.The results show that:(1)the consumption demand of members of small fitness studios in Guangzhou has experienced the transformation from passive to active,from single to multiple,from focusing on participation experience to focusing on service quality.(2)With the younger coaches in Guangzhou,the industry threshold and welfare treatment need to be continuously improved,and the members put forward higher requirements for coaches’ professional quality and service ability.(3)Small fitness studio course product homogeneity,low level of its own science and technology,member demand for intelligent services and diversified courses increased,intelligent level still needs to be improved.(4)COVID-19 has accelerated the evolution of the marketing mode of small fitness workshops from single line to offline marketing,and the development of the online consumer market is very great.(5)in the development of fitness market,fitness enterprises introduce and imitate from abroad to local innovation,from heavy quantity to heavy quality,lack of uniform standard and competitive incentive in fitness industry.Suggestions:(1)the small fitness studio should pay attention to the research and development of curriculum products,enhance the diversification of fitness curriculum supply,optimize the service quality,and improve user satisfaction.(2)The scientific construction of fitness coach team should pay attention to the practicality of personnel training,the scientization of human resource management,the specialization of team building and the humanization of staff communication.(3)small fitness workshops should enhance the integration with the "Internet plus" enterprises,upgrade the management system and equipment intelligently,optimize value-added services,and enhance the satisfaction and retention of members.(4)seize the new development opportunities of "Internet plus home fitness",and develop the Internet online consumer market with good media platforms to enhance brand influence.(5)Improve the relevant policies and regulations,government and social linkage supervision,promote the healthy development of the fitness market.