Research On The Competitive Strategy Of KH Education Training Company

With the rapid development of information technology and the increasing pressure of employment competition,people’s demand for vocational education and training is also increasing.At the same time,because online teaching can break through the shackles of time and space,online vocational education training is becoming more and more popular.But meanwhile,more and more companies are aware of the good development prospects in this field,market entrants are increasing,and market competition is becoming increasingly fierce.Therefore,KH Education Training Company must consider choosing the most appropriate competitive strategy and ensuring its implementation,so as to maintain a competitive advantage among many competitors,continue to develop and strive for listing.KH Education Training Company was established in 2015.It has been more than six years so far.Although it has developed rapidly in recent years,there are still some problems,such as weak marketing specialty,the shortage of staff reserves,imperfect salary system and training mechanism,etc.Only these problems are solved step by step can the company reach a new level.Therefore,this paper makes a comprehensive analysis of KH Education Training Company by using the competitive strategy theory.First,it analyzes the external environment of KH Education Training Company through PEST analysis and Porter’s five forces model.Second,it analyzes the internal environment of KH Education Training Company from the aspects of resources and capability,and analyzes the competitive advantage of KH Education Training Company by using the value chain analysis method.Finally,through the SWOT analysis matrix,further clarify the opportunities and threats in the external environment and the advantages and disadvantages of internal resources.Through analysis,it is found that the macro environment of KH Education Training Company is favorable,but the market competition is fierce.At the same time,although marketing capability,product research and development capability,and service capability can all reach the qualified level,they lack differences.Therefore,this paper analyzes the feasibility of three general strategies,choose differentiated competitive strategy which is suitable for the development of KH education training company.At the same time,the differentiation of marketing,products and services is promoted by deepening marketing concept,advancing product innovation and optimizing service mode.And guarantee the implementation of the strategy in terms of organization,manpower,technology and capital.Choosing an appropriate competitive strategy can help KH Education Training Company expand market share,increase operating income,and win market competition in the future.At the same time,I hope that the research results of this article can provide some reference for other companies in the same industry in the fierce market competition.