The Generating Process And Logic Of Network Fans’ Authority

This study based on the background of the age of network society and consumer society blend each other,to network fans authority as the breakthrough point of the research network structure and operation rules,combined with the theoretical framework of sociology and communication studies and professional concept of network fan dynamic formation process of authority made a comprehensive and detailed demonstration,modern network society is no longer found in the past with production as the core creative and free space,but under the influence of traffic rules gradually have a set of the internal laws of formation and the exercise of authority,network have become fans authority in fan group of generalization of the moment,the key to understand a variety of network fault phase.Network ethnography and in-depth interview are the main research methods adopted in this paper.The former mainly draws on the methods of foreign network research and pays attention to the deep participation in network society and the flexible application of spatial theory.To be more of the latter offline and online contact,although the main actors of the network society exists in the form of ID of the user and all kinds of network platform,but participants choose what kind of identity group to interact with the network space,it still can not do without interviews,only through the in-depth communication with these groups can learn real psychological research object.This study takes the 188 series of fans,which are both novel fans and idol fans,as the research object.Through in-depth exploration of the authority of fans,the following conclusions are drawn:The establishment of the authority of online fans is based on the active construction of the network space and the passive entry of the network space,and the main forms are the transfer of real capital,the construction of self-identity,the skilled use of text poaching,and the use of space overlap and traffic sharing.The fan authority formed by these methods follows different logic from the traditional authority,and its influence is also significantly different: the fan authority continues the personality charm of the traditional authority,but replaces the formation rule of the traditional authority,and the use of symbols becomes an important means to obtain the legitimacy of the authority.Although there are certain limitations in the exercise of fans’ authority,its super growth can create more authority in a short time through the way of flow diffusion.At the same time,the formation of each authority marks the decline of a private sphere.The process of becoming the authority of fans is to make the private space public.However,this fragile public nature has made the authority of online fans uneasy.Fans authority does not depend on the formation of organizational structure,it is a kind of individual with good command of network rules and flow mechanism and form attached to the authority of the individual form,and these mechanisms on the individual in the cyber space and the discipline of control,network fans more crystallized in the form of authority,as they couldn’t find group itself can make a contribution to the innovation and become more and more single.Online fans the formation process of authority and logic,as a perspective of the current social network aspect,can already be found in the past to pursue creative network is heading for curing and flow laws of winner-take-all,space and symbol poaching completely filled with every network space,both ordinary fans and fans authority,each of them has seen the caster type the demise of the network society,and usher in the new network baudrillard type society.