Research On The Development Strategy Management Of Erya Education Company

With the rapid development of our economy,education is more and more important for the development of the country,has been leading the era of knowledge,the concept of "knowledge is power" and education closely,by the fusion depth and breadth in the children’s education put forward higher requirements.At the same time,each education and training enterprises in the fierce competition in the market gradually opened up the gap.The sudden outbreak of co VID-19 under the background of Internet+ technology has forced the development of the entire education industry to cast a shadow.How can educational institutions develop into a major issue of management practice in the education industry.This paper starts from the specific case of Erya Education and training Company to conduct a detailed development strategy research.The company is a chain company with many main business projects.It provides various subject tutoring,hosting,art training and other services for primary and middle school students.In the company by the family cottage after transformation to the chain-like management company,the company management method backward,teachers pressure is big,the problem such as market positioning is not accurate,because and other institutions of education course homogeneity serious,also did not show competitive advantage,the company itself is not an effective mechanism of strategic management.In this paper,erya Education company as a case,through a variety of practical analysis methods,in order to achieve the long-term development of the enterprise,for the enterprise to formulate and choose its own development strategy.Combined with erya education company’s current advantageous resources and development vision,this paper proposes a hybrid strategy model with intensive growth strategy as the core and differentiation strategy as the auxiliary support.Help of education companies can become northeast education counseling industry leader,help to promote the northeast education counseling industry transformation and upgrading,make outstanding contributions to social and economic development.