Research On Tourism Development Of Zhangjiakou Under The Background Of "Beijing-Zhangjiakou" Winter Olympic Games

After the reform and opening up,China’s international status has been continuously improved.After Beijing successfully held the 28 th Summer Olympic Games in 2008,it successfully applied for the right to host the 24 th Winter Olympic Games in 2015.Zhangjiakou tourism began to be affected by the Winter Olympic Games during the preparation period of the "Beijing-Zhangjiakou" Winter Olympic Games.With the successful bidding of the "Beijing Zhangjiakou" Winter Olympic Games in July 2015,this influence became more and more obvious.Zhangjiakou’s tourism development has entered the preWinter Olympic era,and will enter the Winter Olympic era and post-Winter Olympic era in the future.Therefore,the research on Zhangjiakou tourism development under the background of "Beijing-Zhangjiakou" Winter Olympic Games is not only the requirement of the times,but also the practical need of boosting Zhangjiakou tourism development.Through literature review,field visit and sample survey,this paper studies the current situation and existing problems of Zhangjiakou tourism development under the background of the Winter Olympics,the interactive mechanism between the Winter Olympics and Zhangjiakou tourism development,and some typical cases of Olympic tourism,and finally puts forward the following conclusions:(1)The holding of the Winter Olympics has a significant role in promoting Zhangjiakou tourism development and promoting tourism development the number of people received and the growth of tourism economic income are very obvious,which promotes Zhangjiakou to obtain policy support,improve infrastructure,improve service level,and expand the tourist market.(2)There are still many problems in Zhangjiakou tourism development process.(3)Sydney,Beijing,Sochi and Pingchang have their own experiences in the process of tourism development.(4)Based on the background of the Winter Olympic Games,combined with the tourism development situation and problems of Zhangjiakou City,this paper puts forward seven development strategies: integrating into the Beijing-Tianjin-Hebei tourism circle as soon as possible,improving the city’s tourism popularity,improving the tourism product structure,enhancing residents’ awareness of tourism development,preparing for the uncertainty of the Winter Olympic Games,improving the service guarantee ability,and promoting the sustainable development of tourism.I hope to put forward some reasonable and feasible measures to promote Zhangjiakou to develop local tourism by taking advantage of the opportunity of the Winter Olympics,and provide some reference for future related research.