| Previous experience has shown that the Olympics games, as high-profile events of the world, always have profound and extensive effect on the economic development of the host country, which the tourism industry is the first to step in and benefit from. Beijing and Zhangjiakou jointly bid successfully to host the 2022 Winter Olympic Games, which let this little-known city leap onto the world stage. It provides a historical opportunity for the development of Zhangjiakou to take advantage to promote transformation and upgrade tourism industry. Olympic economy will boost Zhangjiakou’s economic development and even help its poverty alleviation to achieve a well-off society.First of all, this paper studies the particularity of Zhangjiakou based on reality, reviews the influence of large-scale sport events on the development of tourism destination according to the theory of event tourism, summarizes the beneficial practices the past Olympic Games promoted the development of the host city’s tourism. Secondly, combined with the relevant data of Zhangjiakou tourism development in recent years, through comparative study and quantitative analysis, this paper concretely analyzes how Zhangjiakou tourism benefits from the Winter Olympics from three perspectives:tourist subject, object and intermediary, put forwards that 2022 Winter Olympics will promote Zhangjiakou tourism industry. At last, according to the development characteristics and tourist demand difference during three different stages of Olympic Games tourism, this paper systematically proposes the countermeasures and suggestions of the influence that the 2022 Winter Olympics impacts on Zhangjiakou tourism from four aspects:the coordinated development of tourism region, combination of poverty alleviation and development, periodic product development and whole process marketing.This article consists of five parts:The first part is introduction. It introduces the research background, research significance, research ideas, method and stresses on three aspects like model initiative, winter tourism stewardship and economic development poverty relief.The second part is theory and practice regression. This part states the research results and status at home and abroad, through document research and comparative analysis, define the relevant concepts, summed up the previous Olympic Games to promote tourism development of host city.The third part is to analyze the influence of hosting Winter Olympics which brings to Zhangjiakou tourism. This is the focus of the study. This chapter analyzes the influences the Winter Olympics brings to Zhangjiakou tourism from three elements of tourism activities:tourism object (tourist resources), subject (tourism market/tourists) and tourism media (Tourism), especially analyses and forecasts the influences the Winter Olympic Games brings to Zhangjiakou market scale through quantitative analysis, which lays the foundation for further suggestions and countermeasures of Zhangjiakou Winter Olympics tourism development.The fourth part is to set up strategy on how to develop Zhangjiakou Winter Olympics tourism. Based on the particularity of jointly hosting the Winter Olympics and Zhangjiakou’s current tourism economy, this paper puts forward suggestions of regional tourism coordinated development, the development model of tourism poverty alleviation, product development, marketing system and personnel development from strategy positioning, path selection, promotion of ideas and fundamental guarantee. It provides reference for Zhangjiakou tourism to seize opportunities, maximize profits and achieve sustainable development.The fifth part is research conclusion and discussion. Firstly, Winter Olympics hosting will become a powerful force to boost Zhangjiakou tourism development and stimulate economic growth. The number of tourist increased 13.94% before Winter Olympics, 49.28% during Olympics and at least 32.58% after Olympics compared to no Olympics. What’s more, tourism income increases 0.9954 with 1 more tourist, which brings rapid growth for the economic development of Zhangjiakou, and even an efficient approach to realize Zhangjiakou’s well-off. Secondly, joint hosting of Olympics strongly drives regional tourism cooperation of Beijing and Zhangjiakou and accelerates their integrated development. Thirdly, hosting Winter Olympics makes Zhangjiakou tourism has the "winter heritage" tourism characteristics, it boasts unique characteristics and scarcity in shaping Zhangjiakou tourism destination and tourism product development. Last but not the least, it provides tailored tourist product series development suited to tourists from different stages for reference. Besides, the author makes self-examinations on the shortcomings of the paper regarding research contents, research methods and data acquisition. |
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