Research On The Development Status And Precision Cultivation Of Sports Characteristic Towns In Henan Province

In the process of building a well-off society in an all-round way,the sports characteristic town is a space area with unique sports culture connotation,good sports industry foundation,sports leisure,culture,health,tourism,pension,education and training and other functions,which is built with the theme of sports leisure to help the construction of new urbanization and healthy China,It is also a national fitness development platform and sports industry base.In 2017,the outdoor sports and Leisure Town in Jigongshan management area,Xinzheng Longxi sports town,and laoleshan Beiquan sports and Leisure Town in Queshan county were selected as the first batch of sports characteristic town construction pilot list in China,demonstrating that Henan Province has a good foundation for the construction of sports characteristic towns.In 2019,linwushan international gliding base was recognized as a national sports industry demonstration project,marking the official entry of linwushan international gliding base into the national team of sports characteristic town.In order to deeply understand the current situation of the construction of linzhuoshan international gliding base,this paper uses the methods of literature review,questionnaire survey and interview to study the construction,operation and management of linzhuoshan international gliding base,in order to find out its advantages and disadvantages in the construction,and put forward the accurate cultivation strategy according to the existing problemsFirstly,sports characteristic town is different from other characteristic towns,which has very strong characteristics of sports industry resources;Due to the economic advantages,location advantages,environmental advantages and sports advantages of building sports characteristic towns in Henan Province,sports characteristic towns in Henan Province have developed rapidly in recent years.Secondly,because linwushan international gliding base is a sports characteristic town with unique aviation sports elements in Henan Province,it has the advantage of project resources in the construction of sports characteristic town;Linwushan international gliding base has achieved comprehensive development in the construction of venues and facilities,the development of aviation sports events and the expansion of sports events;However,the main problems of its development are base operation,management measures,publicity and marketing,industry collaboration and town planning.Thirdly,based on the existing problems of the international gliding base,this study systematically analyzes the deep-seated reasons for the development of the international gliding base from the dimensions of base operation,management measures,publicity and marketing,industry collaboration and town planning,and puts forward the accurate cultivation strategy for the construction of the international gliding base.The accurate Cultivation Strategies of linwushan international gliding base are as follows:Firstly,through policy support,strengthen the construction supervision and evaluation system of linwushan international gliding base,and clarify the planning orientation of industry city integration of linwushan international gliding base;We should give full play to the advantages of the main industry of aviation sports in linwushan international gliding base and optimize the coordinated development of related industries.Secondly,we should enhance the publicity and marketing strategy of linwushan international gliding base,improve the management level of employees in the gliding base,build the high-quality brand reputation of linwushan international gliding base,expand the popularity of linwushan international gliding base inside and outside the province,and promote the synchronous development of economic and social benefits of linwushan International gliding base.Thirdly,based on the perspective of Linzhou city and Anyang City,we should give full play to the location advantages of linzhushan international gliding base,build a sports+tourism ecosystem integrating multiple sports industry elements,and promote the sustainable development of linzhushan international gliding base.