Research On The Cultivation Path Of Sports And Leisure Characteristic Town In Gansu Province

The development of sports and leisure characteristic towns in China mainly depends on three opportunities: first,the blowout development of characteristic towns in China,which is a beneficial exploration of new urbanization construction in China.Second,the sports industry is integrated into the construction of characteristic towns.The development momentum of China's sports industry is strong,so it is imperative to participate in the construction of characteristic towns.Third,the rapid development of sports tourism has laid a foundation for the development of characteristic town.Gansu province is a large country,and geographical resources,rich cultural history is deeper,the sports industry has developed rapidly in recent years,outdoor sports industry begun to take shape,"three section" outdoor sports industry system has been initially formed,sports booming,sports public service continuously improve,it's all for provides an opportunity for the development of Gansu province sports leisure characteristic town.Shichuan town of Gaolan county is the only sports and leisure characteristic town in Gansu province at present.This paper takes the tourist satisfaction as an entry point to study the cultivation of the sports and leisure characteristic town of Shichuan,and divides the satisfaction factor into three dimensions:Product(A),price(B),service(C),and through expert interview,questionnaire finalized the 19 factors affecting the town tourist satisfaction,and classification for three dimensions: product,price,service,and tourist satisfaction perceived performance were obtained through the questionnaire survey method,and use the SPSS and Excel data analysis software for the tourist satisfaction data analysis,get what town in Shichuan movement characteristics of IPA matrix model of tourist satisfaction,including seven advantages regional factor: A1,A5,A6 and A8,A10,B2,B4.Four improved regional factors: B3,C2,C3,C4;Five inferior region factors: A2,A3,A4,C1,C5;Three opportunity area factors: A7,A9,B1.The author through the IPA matrix,the town of nurturing situation has carried on the detailed analysis,and the industrial base,joint space location,industry,policy support,building ecological protection five aspects put forward experience,lack of features,from project pain points,shortage of funds,backward infrastructure,inadequate propaganda five aspectsproblems and gives recommendations.The purpose of this paper is to suggest paths for cultivating sports leisure features in Gansu province town,only through what town in Shichuan sports leisure characteristic research thought the province put forward the cultivation path of integrity,but also learn from domestic sports leisure characteristic town of good experience,therefore,the author has selected the worship ceremony too dance and Moganshan Deqing town "naked heart" sports town as an example,respectively analyzes the successful experience,and then,sums up the domestic outstanding sports leisure characteristic town in spatial location,characteristic property,win-win cooperation,the industrial integration,facilities,products,rich experience in six aspects.What in the end,the author fusion Shichuan sports leisure characteristic town experience,excellent domestic sports leisure characteristic town,Gansu province feeling,respectively from the top-level design elements and principles of development,service and import,promotion,and supervision and evaluation in Gansu province in the aspect of sports leisure characteristic town path at 9 o'clock.