Research On The Integrated Development Of Sports And Tourism In Guizhou Province Under The Strategy Of Rural Revitalization

Since entering a new stage of development,with the country’s increasing attention to sports,the continuous introduction of policies to support industrial development,and the strong promotion of national strategies such as Healthy China,the interaction between China’s sports industry and tourism industry has become more frequent,and the trend of integrated development has become more and more intense.As two important happiness industries in China,the integration of sports industry and tourism industry is not only a new practice path to promote the high-quality development of the industry,but also an important means to stimulate the potential of industrial innovation and development.Looking back at the development history,the integrated development of Guizhou’s sports industry and tourism industry is still in its infancy,and at this stage,it is necessary to examine and plan the integrated development of sports and tourism from the perspective of a new development pattern under the background of rural revitalization.Based on this,this paper uses mathematical statistics,comprehensive evaluation,expert interviews,literature and other methods,with the help of relevant theories,taking 2014 to2020 as the time node,taking two types of first-level indicators and 16 second-level indicators of sports industry industry factor level and industrial performance level.There are two first-class indicators of tourism industry factor level and industrial performance level;14secondary indicators were constructed to construct an index system,a detailed analysis of the development level of sports and tourism integration in Guizhou over the years,a year-by-year comprehensive development level index of sports industry and tourism industry from 2014 to2020,analysis of the different coordination types of the two industries in different years,and then with the help of relevant calculation formulas,the coupling degree of Guizhou’s sports and tourism industry coupling degree,coordination index and coupling coordination degree were finally calculated,and it was concluded that the coupling and coordination degree of Guizhou’s sports tourism industry has developed from "moderate imbalance" in 2014 to 2020 Good coordination" is a good conclusion year by year;It shows that the integrated development of sports and tourism in Guizhou Province is moving to a new height,and at the same time,combined with the rural revitalization strategy,this paper draws a practical path for the integrated development of sports and tourism in Guizhou Province: strengthen the correct guidance of the government and help the high-quality development of sports and tourism integration;Revitalize the stock of sports travel resources and release the consumption potential of residents’ sports travel;Create characteristic sports travel IP to stimulate the momentum of enterprise integration and development;Cultivate leading enterprises in the industry and promote the high-quality development of sports tourism;Introduce high-tech science and technology to realize the innovative development of rural sports tourism.