Research On Marketing Strategy Of Hunan Qianshi Education Consulting Co.,Ltd

Marketing is a content that modern enterprises must pay attention to under the environment of market economy.Whether the marketing strategy is scientific and effective is directly related to the survival and development of enterprises.With the increasing prosperity of education in China,the trend of marketization of education industry is becoming more and more obvious,and private education and training institutions,as the main body of the education and training industry market,must also actively pay attention to and do a good job of marketing.Develop and optimize marketing strategy according to industry market dynamics.At present,the market demand for education and training has shown a significant upward trend,which has promoted the rapid development of the education and training industry.All kinds of private education and training institutions have emerged in endlessly,which greatly meet the diverse needs of different market groups.Hunan Qianshi Education Consulting Co.,Ltd.,as a private education and training institution focusing on education promotion,adult college entrance examination,self-examination and so on,faces different degrees of marketing problems in the process of its own management and development.It is urgent to further optimize marketing strategy according to its external environment and internal conditions,so as to better stabilize its own market,improve market competitiveness and achieve long-term healthy development.On the basis of summarizing the background of this topic and the research and development at home and abroad,this paper explains the related concepts and theoretical basis of this study.At the same time,taking Hunan Qianshi Education Consulting Co.,Ltd as an example,using literature and case analysis methods,this paper analyzes the external and internal conditions of marketing of Hunan Qianshi Education Consulting Co.,Ltd.,and puts forward its marketing optimization strategy and safeguard measures through the analysis of its internal and external environment,On the one hand,it helps Qianshi Education Consulting Co.,Ltd to perfect its own marketing strategy,break through the bottleneck of development,improve market competitiveness and ensure its healthy and stable development through the optimization and improvement of marketing strategy.On the other hand,it provides some inspiration and reference for private education and training institutions to formulate and perfect their own marketing strategy.