Research On Marketing Strategy Of Dual Creative Education Service Platform Of N Company

The development of innovation and entrepreneurship education in Colleges and universities has just started.The state regards innovation and entrepreneurship education as an important talent development strategy in the new era,and actively encourages teachers and students to actively participate in the tide of innovation and entrepreneurship.Through innovation and entrepreneurship education to improve the quality of talent training and education and research level,become a necessary way for the development of colleges and universities.Shuangchuang Education Platform helps the innovation and entrepreneurship education reform in Colleges and universities.It is an important information system platform in Shuangchuang Education.Therefore,it is of great significance to study the marketing promotion of the double-creation education platform for promoting the development of the industry in the future.As a marketer,we must fully realize the tremendous changes in the marketing environment,and correctly,comprehensively and innovatively grasp the marketing strategy,in order to be invincible in the rapidly changing market environment.This paper mainly uses the marketing theory to study the marketing strategy of our country’s double-creation education platform,and makes it systematic,and provides feasible scheme and guidance for the marketing promotion of N company’s double-creation education platform.This paper takes N Company as the research background,relies on literature review and relevant theoretical basis,focuses on defining the concept of innovation and entrepreneurship education platform,describing its characteristics,explaining the concept of innovation and entrepreneurship education brand,and elaborates on the theoretical basis of this study,relying on 4V theory and PEST theory,analyzes the dual-venture education platform in me.The current situation and problems of our country include the analysis of the whole history and the business development of the Dual Creative Education Platform of N Company;the analysis of the development history and business situation of the Dual Creative Education Platform in China;and the analysis of the current brand marketing situation and problems of the Dual Creative Education Platform in China.Focus on the marketing analysis of double-innovation education platform,from the macro-policy and environment,social environment,technological environment,universities,competitors,the platform itself and other aspects of analysis.Marketing strategy selection based on marketing analysis includes overall strategy and focused marketing strategy.This paper discusses the implementation safeguard measures of marketing strategy landing,including organizational safeguard,human resources safeguard,R＆D renewal safeguard,channel development strategy,training safeguard,internal and external resource coordination,etc.The seventh chapter is the conclusion chapter,summarizes the marketing research of double innovation education platform,and makes the development prospect.Based on the development status and marketing analysis of the dual-creative education platform in China,this paper makes a comprehensive analysis of the marketing strategy of the dual-creative education platform in China with the classical marketing theory,and takes the dual-creative education platform of N Company as a case,puts forward the marketing application of the classical marketing theory in the dual-creative education platform.With the rise and future development of China’s dual-creative education platform,this study can bring new ideas to the marketing and promotion of China’s dual-creative education platform.