Research On Discourse Conversion Of College Students’ Ideological And Political Education In The Omnimedia Era

Discourse forms and develops in human labor practice and social communication,and is an important carrier tool for expressing thoughts and values.With the integration of traditional media and new media into omnimedia,the way that humans play the role of media to promote social communication has changed.The discourse concepts and discourse contexts presented by ideological and political education of college students through omnimedia are also different.Strengthening the research on the discourse conversion of ideological and political education of college students in the all-media era,for enhancing the appeal of the discourse of ideological and political education,improving the effectiveness of the party’s innovative theory in the all-media field,and then firmly grasping the ideological discourse power has important theoretical significance and practical value.This article through a combination of literature analysis and empirical analysis,from the background of the all-media era,it focuses on analyzing the discourse status quo,the generation logic of discourse conversion,and the principles and directions of discourse conversion,and then proposes discourse conversion strategies of college students’ ideological and political education.The article is specifically divided into six parts for discussion:The first part mainly introduces the research purpose of this article and its theoretical and practical significance,sorts out the achievements and shortcomings of research at home and abroad,and puts forward the research methods and innovations of this article,and defines the concepts of "discourse conversion of college students’ ideological and political education".The second part summarizes the discourse transformation theory of ideological and political education of college students,expounds the discourse thoughts of Marx and Engels,and the important discourses of the leaders of the Chinese Communist Party on discourse,draws on the discourse theory of Western scholars,and lays the theoretical foundation for the subsequent research.The third part mainly conducts an empirical analysis of the discourse of ideological and political education of college students.By issuing questionnaires,it examines the status quo of the discourse of ideological and political education of college students in the all-media era,and analyzes the problems and causes of the discourse concept,discourse content and discourse context.The fourth part is a research on the logic of discourse transformation of college students’ ideological and political education,and a logical explanation of the "why is necessary" of discourse transformation.From the perspective of theoretical logic,discourse conversion is the concretization of the theoretical discourse of classic Marxist writers and the conversion of the discourse system of philosophy and social sciences with Chinese characteristics.From the perspective of practical logic,practical activities such as improving the effectiveness of discourse education and mastering ideological discourse power objectively require discourse conversion.From the perspective of historical logic,discourse conversion itself is a historical development process from discourse presupposition to discourse symbiosis.The fifth part discusses the principles and direction of discourse conversion of ideological and political education for college students,and answers the question of "where to turn".Discourse conversion is not a random conversion,but on the basis of adhering to the principle of discourse conversion,it promotes the conversion of monologue discourse and interactive discourse,and the conversion of textbook discourse and teaching discourse,and the conversion of theoretical discourse and life discourse.The sixth part puts forward the strategy of discourse conversion in ideological and political education of college students,and effectively solves the problem of "how to convert".The discourse transformation of ideological and political education for college students should use all-media technology to improve the context of discourse generation in cyberspace;start from promoting the integration of new and old campus media,and improve the setting of interactive topics between teachers and students,and change discourse concepts;return to the world of life and closeness by promoting discourse The development of students promotes the enrichment of discourse content.