The Research Of The Show Of Super Ceague Of Chinese College Students’ Sports In The Northern Division

As China’s market economic reform and China’s accession to the world trade organization to promote the reform of China’s sports undertakings, has gradually been put on the schedule and deepening. Successful bid to host the 2008 Olympic Games in China, the development of sports industry in China has been more and more attention, which is particularly important for sports show. This paper first from the definition and connotation of sports show, characteristic analysis, basic content and development tendency of modern sports shows are presented in detail. On this basis, the paper compared with the sports show more developed regions, analyzed the current situation of Chinese sports show as well as problems and challenges, propose timely develop part of the sports show China sports industry, especially in North China area. But, at present, the total output value of sports industry in developed countries has reached the gross national product (GDP) of 3-6%, while the Chinese sports industry currently accounts for less than 1% of the gross national production reality also proves the great potential of development of sports industry in china.Along with the development of sports economy, the importance of physical education of advertising in modern society increasingly highlight. On the one hand, raised a lot of money sports advertising for the development of sports industry, promoting the prosperity of sports industry; on the other hand, sports advertising as a special cultural phenomenon of advertising, every hour and moment is not in changing people’s concept of value, affects the public image of enterprises, enrich, update social culture. Sports stars because it is healthy, upward spirit temperament, become the idol worship in the new period. Sports star advertising will have a strong cultural influence on public. In the economic and cultural integration, aesthetic consumption senses consumption, people in ascension, sports advertising culture connotation largely determines the realization of sports advertising utilitarian purposes. The Chinese sports advertisement, still in the lack of creativity, culture and barren low level. On the construction of sports advertising culture knowledge system theoretically, on China’s sports advertising towards high level direction played a role in guiding public opinion. With the constant deepening of China’s socialist market economic system and the reform of physical education, the development of the sports industry has gone through three different historical period, gradually correct track of development. Due to the continuous, rapid development of China’s economy, increase the income of the residents, the sports industry has a huge market demand. At the same time, the Chinese government provides a number of preferential policies for the sports industry, sports industry will become a new growth point in China’s national economic development, with broad prospects for development.This article uses the literature material law, expert investigation method, interview method, questionnaire survey, logical method, mathematical statistics method, on the basis of the theory of intercultural communication, for CUBS Northern Division sport presentation of relevant literature analysis. The study of this thesis is mainly divided into six parts. Theoretical research of China’s sports show, a sports show:the concept and composition; development of two, CUBS Northern Division sports show review and characteristics; three, CUBS Northern Division sports exhibition organization and management; four, the northern division team of CUBS sports show;five, the influencing factors of the CUBS Northern Division of sports display; six, analysis of the benefits of sports show:sports shows the economic benefit and social benefit.