| With the development of science and technology,the rise of new media has a huge impact on the public,changing people’s way of life,behavior and habits.New media plays an increasingly important role in social life,and it has attracted the attention of many college students with its unique charm,so that new media and college students have reached the point of "inseparable",and new media has an important impact on the way of thinking and values of college students.The ideological and political education of college students has always been a frequently discussed issue.In recent years,the country has paid more and more attention to the ideological and political education of college students.Although some achievements have been made,there are still some shortcomings.Therefore,when the new media has an irresistible impact on the life of college students,ideological and political education will inevitably carry this "ship" to improve its effectivenessThis paper will start from the following partsThe first part is the introduction,aiming at the specific background of this study,the main significance of the study and literature review,as well as the innovation in the process of this study are effectively interpretedThe second part includes the first and second chapters.The first chapter analyzes and introduces the meaning,main types and characteristics of new media,the basic connotation,important characteristics and evaluation criteria of the effectiveness of Ideological and political education,and analyzes the relevant theories of new media to enhance the ideological and political education of college students;The second chapter analyzes the relevance between the new media and the ideological and political education of college students,and clearly analyzes the positive and favorable effects of the new media on improving the effectiveness of the ideological and political education of college students.However,the new media has positive and favorable effects on improving the effectiveness of the ideological and political education of college students,as well as negative and unfavorable effectsTherefore,the third part is the last two chapters.The third chapter focuses on a series of problems existing in the study of new media to enhance the effectiveness of Ideological and political education for college students,and analyzes the causes of these problems effectively;In the fourth chapter,on the basis of the existing problems and reasons,the strategies are given with students as the center,educators as the main body and campus as the carrier. |