Research On Business Model Optimization Of ZC Education Technology Compan

In recent years,with the comprehensive upgrading of national education reform and the continuous adjustment of policies related to quality education,the discipline structure and proportion have been adjusted accordingly,and quality education has attracted much attention.At the same time,the change of employment structure leads to the rise of quality education.China is in the stage of transformation from manufacturing economy to service-oriented economy,and the demand for service talents is increasing.In addition,it puts forward more requirements for "soft ability",emphasizing communication ability,innovative consciousness,adaptability and sensitivity.These soft qualities are usually improved and better reflected in the training process of artistic expertise and scientific and technological innovation.Quality education institutions that can cultivate students’ comprehensive ability are more popular in the market.Scientific education such as music,art,sports,robot and children’s programming is gradually becoming the main direction of quality education and training market.At the same time,quality education institutions such as camp education and research travel are also more and more praised by parents.After ten years,ZC education technology company has become a dark horse in China’s adolescent quality education industry.The company adopts the unique "situational experience" teaching method to guide the healthy development of children’s character through camp courses and help children establish social competitiveness.At present,the company has more than 30 campuses across the country,with 150000 trainees.The new crown outbreak in early 2020 gave birth to online education,which brought severe challenges to the offline educational institutions.With the expansion of ZC campus,the original business model had been difficult to support the development of enterprises,and how the company should optimize its business model was worth exploring.Based on the theory,this paper studies the business model optimization strategy of ZC educational technology company from the perspective of business model by case analysis,questionnaire survey and interview.Through the use of Osterwalder’s business model canvas analysis tool,combined with ZC company’s business management model and the specific information and data of future development needs,this paper analyzes the three modules and nine elements of the business model canvas,namely,the key business,partners and core resources of the business model canvas;the customer segmentation,customer relationship,value proposition and channel channel channel of the customer module In order to improve the business of ZC company,this paper analyzes and demonstrates the existing business model and operation status of ZC company,and puts forward a clear business model optimization strategy,optimizes the current business model from the customer level,operation level and financial level,and creates a set of business model optimization scheme suitable for the current situation of ZC company,so as to improve the business of ZC company Operational effectiveness and profitability.Based on the investigation,research and analysis of the relevant business model theory of ZC education technology company,through the existing problems of its current business model,this paper optimizes the design,aiming to provide feasible and innovative business model optimization strategy for the management of ZC company,improve the management’s strategic grasp of the company,so as to achieve the win-win effect of brand upgrading and mode optimization Fruit.