Research On The Strategy Of Improving China’s National Image Based On Sports Public Diplomacy

With the changes in the international situation,the competition between countries has gradually changed from military-based hard power to cultural and national image-based soft power competition.The national image has become a strategic high ground for each country to grab.A good national image can build national cohesion at home,enhance international status and gain higher national support.All along,China has always pursued the concept of peaceful development,Advocate the construction of a community with a shared future for mankind,and continue to contribute Chinese power to the development of the world while developing itself.However,with the improvement of China’s international status,there have been questions from various parties.China’s rapid development and growth have made some Western countries’ anxiety continue to rise,and Western countries have begun to set off a new round of "China threat theory." The tide of China has seriously damaged our country’s image.The sports bus has played down the obstacles in the field of ideology and conducted sports communication in a gentle way,which plays an indispensable role in safeguarding national interests and improving the country’s image.Based on the phenomenon of China ’ s national image damage,this article uses constructivism as a theoretical support to analyze the current problems of China’s national image in the international community and the reasons for this problem,and use sports public diplomacy as a means to explore and enhance China’s national image Specific strategies.This article uses the literature data method,comprehensive analysis method,logical analysis method and inductive research method.Based on the research of national image and sports public diplomacy and the current status of domestic and foreign research,this paper aims at the phenomenon of the current national image damage from the history of constructivism theory The three aspects of narrative,behavior interpretation,and identity identification are analyzed,and a certain solution strategy is proposed from the perspective of sports public diplomacy,with a view to providing a reference or reference for the practical research on enhancing China’s national image.First,analyze the current problems of China’s national image,mainly focusing on the difference between self-image and other images;the position of the national image is not clear;the ability to communicate externally is insufficient;and the cultural aphasia is passive.Secondly,the cause of the problem of China’s national image is analyzed.Western media hold the right to speak internationally.The differences in ideology and cultural values between China and the West are the main reasons for the problems of China’s national image.Finally,based on the analysis of the causes of the problems faced by the Chinese country in China,from the perspective of constructivist theory,historical narration,behavior interpretation,and identity identification,the corresponding solutions for sports public diplomacy to enhance the country’s image are proposed.(1)Historical Narrative.To define the orientation of China’s national image and establish a positive and clear national image in the target audience’s mind;To present the good sports facts of China by enhancing the ability and influence of the International sporting events,and enhancing the ability and level of the International sporting events;Description of conduct through consolidation and development of sports public diplomacy talent and the personal charm of the head of government.(2)And the exploitation of sports public diplomacy talent and the personal charm of the head of government to conduct the narrative behavioral interpretation.Through promoting the content of sports culture,spreading the characteristic sports,attaching importance to Wushu entering Olympic to spread the Chinese excellent sports culture,actively carrying out the foreign sports assistance to spread the idea that the Chinese government is responsible and responsible;To enhance the voice in various international sports organizations to better enhance the international influence.(3)Identity.Based on promoting the common interests of mankind,relying on the mass media to shape the key points,paying attention to the needs of the audience,paying attention to the effects of communication and feedback,and strengthening the public diplomacy consciousness of the main actors to carry out the conceptual identification.