Research On Customer Satisfaction Promotion Strategy Of Online Training Business Of Nanchang Spark Education Group

Founded in 2003,Spark Education Group is one of the earliest educational and training institutions in China to enter the K-12 extracurricular tutoring training,and it is also an old teaching aid institution in Nanchang.With the rise of Internet technology,especially during the epidemic,the demand for online teaching has soared,Nanchang Spark Education has also begun to pay more attention to online education business.This article mainly studies the user satisfaction improvement strategy of Nanchang Spark Education Group’s online business,and finds an online education model suitable for the Jiangxi market.Use the Porter five forces model to analyze the macro environment of the domestic K-12 online tutoring market,and analyze the development history,scale,business model,market structure,cost structure,and main competitors of the domestic K-12 online tutoring market.Analysis provides a basis for the formulation of strategies to improve user satisfaction,and analyzes the advantages,opportunities,disadvantages and threats of Nanchang Spark Education’s online teaching business through SWOT analysis methods.At the same time,based on the "cellular model" of user satisfaction,the Nanchang Spark Online Educational Experience Evaluation Index was constructed from the level of satisfaction,etc.,and the questionnaire survey method was used to investigate the user satisfaction of users,and analyze the institutional line based on the survey results On the user satisfaction problems existing in the training,and formulated specific strategies and marketing strategies to improve user satisfaction for the online business of Nanchang Spark Education Group.