Study On Shijiazhuang Tiedao University Customer Satisfaction Promotion Strategy

In recent years, great changes have taken place in the field of higher education of China. The traditional elite-education mode is shifted to a mass-education one after the 21 st century. Because of insufficient educational resources, the rapid growth in the college enrollment has given rise to more attention on the teaching qualities and academic levels of college education among students, parents and the whole society. Moreover, more college graduates cannot find a job as a result of less employment opportunities and critical employers. Hence, “unemployment once upon graduation” has accordingly emerged. In this case, a customer-satisfaction analysis on the college education of China, especially among students is quite meaningful for colleges to find out their own problems in the respect of teaching modes. Only in this way can they figure out corresponding resolutions to improve teaching qualities, meet the needs of the students, and survive in the highly competitive college-education field.Shijiazhuang Tiedao University is a science-and-engineering oriented college, producing massive talents in the field of civil engineering, transportation and such. However, the researches conducted in recent years have shown that its advantages get less prominent compared with that of other colleges and universities in Hebei Province. The thesis has established a customer-satisfaction evaluation system in the case of Shijiazhuang Tiedao University, with the device of structural equation to analyze the existing situation and problems of the customer satisfaction of college education. Furthermore, it has put forward measures to improve the customer-satisfaction degree of Shijiazhuang Tiedao University and clarified its educational philosophy and concept. thus having some reference value for it to deepen teaching-quality reforms, enhance teaching qualities as well as competitiveness, and meet the market demand.