Event Operational Risk Index System To Build Commercial Run

Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption issued by the State Council in 2014 clearly pointed out that the approval of commercial and mass sports events should be cancelled.This provides a good policy background for the rise of commercial sports events.The steady development of economy,the rapid development of information technology and the rapid growth of sports industry with sports service industry as the main body have provided the economic foundation for commercial sports events.Entering the new era,participation in sports is an important part of people’s needs for a better life.Driven by policy,economy and society,commercial sports events have developed rapidly,and road running events,as a significant symbol of them,have developed rapidly.In fact,the modern society is a risk society,the development of road race and risk are inseparable,the choice of the development path of commercial road race is essentially a risk-based decision.Personally involved in commercial run for many years event organization and management is the "origin" of the present study,to explore our country commercial run event types of operational risk,identify and evaluate the risk state of reality,can make up for a lack of competition operational risk management of commercial run and the benign development of the our country commercial run events provide certain reference.This research mainly uses the literature data method,interview method,observation method,questionnaire method,Delphi method,mathematical statistics method and other research methods to collect and analyze data.This article reads a large amount of literature,based on the idea of risk sources,according to the characteristics of commercial road running sports events,and based on the reality of commercial road running sports events in my country in recent years,using the Delphi method to initially screen out risk evaluation indicators.The research is mainly based on the analysis of experts with rich practical experience in commercial road running sports events,divides the index dimensions,and adopts a top-down index construction method.This research is also based on certain empirical research,mainly through consulting statistical experts or in-depth practitioners in the commercial road running sports industry to conduct surveys to obtain various indicators,and finally carry out relevant statistics,and establish a certain level through a bottom-up approach.Indicator dimensions.The main conclusion of this research is: through industry experience analysis and field investigation,this paper extracts 5 factors in factor analysis.Five potential risk factors including economic risk factors,public security risk factors,social risk factors,cognitive risk factors,natural risk factors and 28 index variables constitute the "commercial road running sports event risk index structure model".Combined with some commercial road running sports events at home and abroad in recent years,relevant risk analysis was carried out.Finally,I contacted the commercial road running sports event that the author participated in,conducted a risk response analysis,and proposed a management model of "one goal,two concepts,and three dimensions".Determine the goal of minimizing event operational risks through internal risk control;manage and prevent sports event operational risks in advance according to the risk portfolio management concept and risk tolerance management concept;from the three dimensions of government,event company,and event participants Locate the operational risks of road running sports events and clarify risk management measures.