Research On The Media Image Of Female Plastic Surgery In People.cn

News reports of media on the topic of plastic surgery have mostly appeared in a negative form to their audiences.A story reported on August 19,2019,was high on Weibo’ s popular search list with the hot keyword “#28-year-old female nurse died in the plastic surgery hospital”.The comments underneath the topic were a game of opinions from a large group of netizens: one side is badmouthing women for the death by plastic surgery,and the other side is voicing injustice for women who are free to seek beauty.In this field of public opinions on plastic surgery deaths,various "voices" are divided,forming a torn ecological opinion war.The medical beauty market in China is very broad,and the consumption of women’s plastic surgery takes up the largest part.Last year,the coronavirus did not influence the enthusiasm of the public for such consumption.However,the rapid development of beauty industry has brought negative impact on social order and public life,causing some social problems.For example,the medical accidents caused the property loss and health damage of people who received plastic surgeries.And the lack of medical qualifications of the plastic surgery organizations caused economic disputes.When reporting such kind of events,news media do play the supervisory responsibilities,guide the value orientation of the public and warm consumers of the values.Nevertheless,the dissemination of news does not have the supposed effect.A significant reason is when reporting such kind of news,news media tend to demonize and belittle female consumers,unconsciously standing on the opposite side of consumers.Therefore,consumers not only fail to learn from the news,but also resist such warning reports-the dissemination effect is counterproductive.Therefore,as the mainstream news media,how could they actively resolve this conflict? How could the news report better present the group media image in an equal,objective and positive way? It is worth further exploration.This research is based on the news frame.It uses the method of text analysis and case study by selecting 310 reports about female plastic surgery from 2016 to 2020 as the research sample.Through intensive reading,the samples are coded by the topic,position,type,date,and source of the news.On the basis of the description analysis and the cross analysis,the general situation of the news about women who receive plastic surgeries reported by People.cn is shown,and the image types of women who receive plastic surgeries presented by People.cn are sorted out.The result shows that the negative side of women who receive plastic surgeries is derived from the public’s cognition and the media’s depiction.Through the interpretation of agenda setting theory and news frame theory,the paper further explores the reporting characteristics of the reappearance of the image of women who receive plastic surgeries on People.cn.Generally speaking,the image of women who receive plastic surgeries presented by the People.cn is in line with the mainstream media reporting strategy.People.cn is guided by promoting core values and leading contemporary trends,and has formulated a news framework based on education guidance to build a public opinion position.In addition,People.cn also has problems such as single reporting angles,preaching rather than dialogue,and scarcity of original reports.In order to improve the image of female groups,alleviate social cognitive prejudice,give full play to the value of news reporting,and enhance women’s awareness of consumer rights,the paper combines news reporting and writing principles and is guided by comprehensive theories such as social reality context.The paper puts forward suggestions for improvement on topics related to women who receive plastic surgeries reported by People.cn from aspects such as topic reporting,life aesthetics,acquisition and editing strategies,communication channels,content production,and data guidance.