| Revolution of science and technology of big data,such as artificial intelligence technology has changed the rhythm of the social development,also affect people’s thinking and behavior in many aspects,"the data change not only the human way of life,is still in deep relationship with all,order and civilization ".Big data technology innovation from the research paradigm and the influence on the formation mechanism of the result of the ideological and political education,ideological education to "multi-channel cross-border integration",using the interdisciplinary integration to explore multi-channel promotion education teaching effectiveness in technology and the implementation of the carrier level is quite doable,to achieve the precision of the attitude of students level teaching,and also brought new may improve the level of education research and decision-making.Through a large number of literature research and systematic sorting,this paper,on the basis of the deep integration of ideological and political education and social psychology,and the use of the relevant theoretical knowledge of communication,sociology and other disciplines,in-depth research on the theoretical basis of the combination of attitude theory and ideological and political education;The sample data were obtained by the method of measuring attitudes before and after the second survey,and the reliability and validity test and the difference analysis were carried out by the data analysis software SPSS.The experimental comparison results were obtained,and the attitude tendency of students in ideological and political education under the background of big data was deeply studied.Combined with the intuitive embodiment of experimental data and the indirect explanation of teaching feedback,this paper analyzes the basic attitude tendency of current students,and expounds the causes of their attitude from the four aspects of educatees,educators,educational information and educational situation.The paper consists of six parts,which adopt the research method of combining quality and quantification,and based on the scientific and rigorous research data analysis,conclude the current students’ tendency of fragmentary knowledge seeking,utilitarian knowledge seeking,pluralistic attitude change and cognitive bias of attitude subject in ideological and political education.In combination with specific measures are put forward on the basis of above research,it is proposed to increase the main body participation,strengthen the education object construction force,such as "learning book" type education to promote education the main body of autonomous management,in the form of "decentralization" education to expand the main body participation,centered on "subjectivity" enhance the construction force of education objects;Second,it proposes to comprehensively improve the comprehensive quality of education subjects,build a compound education team,that is,update the work concept,expand the ideological education pattern,expand the scope of work,improve the management level of the counselor team,develop the public opinion team,and innovate the way of public opinion guidance.Thirdly,it proposes to establish information collection mechanism and improve teaching effect by data analysis.Fourth,it proposes to improve the teaching situation and improve the effectiveness of teaching. |