Research On The Influence Of Female Entrepreneurs’ Social Network Characteristics On Corporate Financial Performance

The government has recently put forward a policy of "entrepreneurship and innovation",encouraging public to make use of the resources around and actively carry out entrepreneurial activities.In response to the call,relevant departments have successively launched preferential policies and vigorously creating a good entrepreneurial environment and atmosphere.In recent years,the upsurge of female entrepreneurship has been set off all over the world.The characteristics of social network play a key role in the process of entrepreneurship,which affects whether female entrepreneurs can obtain the core resources needed for entrepreneurship.Female entrepreneurs social network features provide effective information and a large number of resources to help associated enterprises have achieved higher performance,and at the same time,the entrepreneurial capacity of female entrepreneurship is closely related to their social network characteristics and the performance of the company.Based on the empirical analysis of the practical data of Chinese enterprises,this paper studies the influence of the social characteristics of female entrepreneurs on the financial performance of enterprises,and explores the moderating effect of the entrepreneurial ability of female entrepreneurs on the two.The result shows:the women entrepreneurs social network heterogeneity,the connection strength and the size of female entrepreneurs,and enterprise performance have significant positive effects,while high social network of women entrepreneurs can’t positive influence on female entrepreneurs and enterprise performance.It finds that female entrepreneurs’ entrepreneurship capabilities have certain regulatory effects on female entrepreneurship social network characteristics and corporate performance.Exploring the characteristics of the social network of female entrepreneurs,revealing the influence effects of female entrepreneurship social network characteristics,can help female entrepreneurs can better establish,construct,operate and maintain enterprises,and provide references for female entrepreneurs to build a social network system,which is of great significance to female entrepreneurial activities.