Influence Of New Media On College Students’ Ideological And Political Education And Countermeasure

With the rapid development of socialism with Chinese characteristics and market economy in the 21 st century,human society has entered a new media era.With the emergence and rapid development of science and technology,communication technology,UAV technology,online shopping,digital model,020 online education and other fields,new media has gradually penetrated into people’s work,study,life,entertainment and other aspects.At present,the vast majority of college students are "post-95" and "Post-00".They are generally enthusiastic and lively,broad-minded,open-minded,positive thinking,unique personality,humorous and humorous,and pursue the trend and fashion.They are the expectation of the country,the future of the nation,and the builders of the socialist country in the future.Facing the rapid popularization of the Internet new media,new media are closely integrated with the learning,working and daily life of contemporary college students,tiktok,We Chat,micro-blog,QQ,know,EMS,Taobao,Alipay,Jingdong,Xiao Hong app,Baidu cloud,major search engines,jitter,major TV dramas and video players.It fully shows the unique daily life style and various behavior habits of contemporary Chinese college students,which makes college students more and more dependent on them.New media is widely welcomed because of its open,flexible,virtual,interactive,real-time,sharing and other characteristics.However,due to the dual nature of the new media itself,while providing convenience for college students,it may also spread bad information,and even distort the values of college students,leading them to go astray and increase the difficulty of higher education,which is not conducive to the cultivation of excellent talents in our country.At the same time,the development of new media itself also has its limitations.The new media has a wide range of media.The information on the network platform is complex,mixed,good and bad.It is difficult to control and supervise the dissemination of information,which makes it difficult for college students to distinguish.Therefore,we should attach great importance to the dual impact of network and new media on College Students’ ideological behavior and ideological and political education,and how to seize the opportunity to actively respond to the challenges of new media has become an urgent issue.The main research direction of this paper is the impact of new media on College Students’ Ideological and political education.Through the analysis of the interview report,we can get the current situation of College Students’ Ideological and political education,and put forward specific feasible suggestions and Countermeasures to enhance the effectiveness of College Students’ Ideological and political education,To provide some theoretical suggestions and practical guidance for the ideological and political education of college students in the future is helpful to enhance the ideological quality of college students and improve the effectiveness of Ideological and political education.The full text is divided into five parts: the first chapter is introduction.This paper mainly introduces the background,research significance,research purpose,research methods,research development status at home and abroad,research concept and text innovation.The second chapter is the introduction of new media,ideological and political education and college students’ Ideological and political education.It is divided into two aspects: the first aspect mainly introduces the connotation,characteristics,forms of expression and development process of new media,and makes a more comprehensive analysis and Research on new media,so that people can have a comprehensive understanding of new media.The second aspect mainly introduces the ideological and political education and the related theories of College Students’ Ideological and political education,which mainly includes the basic concept of Ideological and political education,the theory,content,ways of Ideological and political education and the content of College Students’ Ideological and political education.These viewpoints and theories improve the scientificity of new media research on College Students’ Ideological and political education.The third chapter is about the investigation and analysis of the influence of new media on the ideological and political education of college students.Through the design of the interview report and the data analysis of the interview report,the problems of college students in the process of using new media are analyzed.It provides data support for mining the impact of new media on the ideological and political education of college students.The fourth chapter analyzes the positive and negative effects of new media on Ideological and political education in Colleges and universities.Through the interview report,this paper comprehensively expounds the influence of the development of new media on the ideological and political education of college students,and analyzes the reasons for the influence of new media on the ideological and political education of college students.The fifth chapter puts forward feasible countermeasures and suggestions for the negative impact of the current new media on the ideological and political education of college students.From the ideological and political educators,college students,the new media system three levels of analysis.From the perspective of Ideological and political educators,we should strengthen the construction of Ideological and political educators;From the perspective of the majority of students,improve the quality of college students to master and use new media information technology,self-protection awareness and self-discipline ability;From the perspective of new media system,improve the network system under the background of new media.