Research On Differentiation Strategy Of Only Education Company

In recent years,the research on differentiation of private schools and on that of domestic and foreign companies have been attracting much attention.However,there is little research on the differentiation of education and training market.Based on this,this thesis studies the Only Education Company from the perspective of misplaced competition differentiation strategy.The Only Education Company started in the 1980s.It is a large-scale education training company with branches all over the country and its business development is ahead of other similar companies.However,in today’s increasingly fierce competition in the education and training market,how the Only Education Company can break through and better realize its leap-forward development is a problem facing the company and a problem facing the industry.This thesis starts with the Only Education Company,analyzes the problems and influencing factors of the Only Education Company’s operation by using the Ansoff matrix,STP theory,questionnaire survey method and time series modeling method,finds out the problems,and formulates development strategy suitable for the Only Education Company.Only Education’s differential strategy can be implemented through online teaching,course redesign,and addition of featured product series.It uses Thai-style creative advertising methods to produce featured advertisements and launches emerging Internet traffic platforms to obtain possible maximizing returns at a very low cost.In order to ensure the implementation of the differentiation strategy,the Only Education Company needs to guarantee from the aspects of organizational structure adjustment,human resource adjustment,product structure adjustment,company culture,and improvement of research and development capabilities.