Research On Optimization Strategy Of Internet Transformation And Development Of SHXD Company

The campus market mainly provides relevant products and services for teachers and students in various universities and colleges.Teachers and students in school are largescale,belong to young consumer groups,have strong consumption potential and high acceptance of new things.They are the focus of market competition among internet enterprises and companies.For the traditional digital enterprises in campus,how to combine the internet for transformation to deal with the fierce market competition environment is a problem of great concern.Chengdu SHXD is a digital products selling and o2 o business company in campus that has been operating for 10 years.With the development of e-commerce and other industries,SHXD is facing fierce competition.Due to the increase of expansion cost of campus chain stores,SHXD began to carry out internet transformation after planning its own development.However,there are still a series of problems in the process of transformation.Therefore,analyzing the problems faced by the company in the transformation and development of the internet and putting forward the optimization countermeasures will help SHXD to improve its competitiveness,make full use of the internet to speed up its transformation,and have a certain reference value for the development and transformation of similar small and micro enterprises in campuses under the internet environment.Taking SHXD company,a campus economic enterprise,as the research object,this thesis analyzes the problems and reasons existing in the process of the company’s internet transformation and development,and then puts forward improvement countermeasures.Firstly,it analyzes the internal and external environment of SHXD’s internet transformation.Secondly,it analyzes the process of SHXD’s internet transformation and development and the current business development.Thirdly,organize all levels of SHXD company to participate in brainstorming,diagnose the problems existing in SHXD’s internet transformation according to the results of brainstorming and the company’s business data,and analyze the causes of the problems existing in SHXD company’s Internet transformation and development through fish bone diagram.Fourthly,according to the results of SHXD’s brainstorming,combined with agile organization management theory and coordination theory,this thesis proposes the development countermeasures of SHXD’s internet transformation.The research conclusions of this thesis are as follows:(1)From the perspective of external macro environment,in terms of policy environment,various policies issued by the state to promote the development of campus economy and internet economy are conducive to SHXD’s expansion of its own business and further promote SHXD’s internet transformation and development.In terms of economic environment,the scale of campus economy continues to grow,and the market space of SHXD is also growing.In terms of social environment,college students’ consumption views and habits are greatly affected by the internet,which is conducive to SHXD’s internet transformation and development and further attract college student customers.In terms of technical environment,with the development of internet and other technologies,it provides technical conditions for SHXD’s internet transformation and development.From the perspective of the industry competitive environment,the current competitors bring great competitive pressure to SHXD.New entrants will also pose a threat to SHXD’s existing digital product business and o2 o fruit business,and substitutes also pose a certain threat to SHXD’s business development.In terms of the bargaining power of suppliers,SHXD’s suppliers have certain bargaining advantages,while the bargaining power of buyers is relatively weak.From the internal environment of SHXD company,with the cooperation with JD and the development of campus fresh fruit o2 o and other businesses,the business scale of SHXD company has gradually developed.(2)By organizing the brainstorming meeting in SHXD company,the problems and causes existing in the transformation and development of SHXD company’s internet are been discussed.Through brainstorming discussion and analysis of various data of SHXD’s internet business transformation,this thesis summarizes the problems existing in SHXD’s internet business transformation,mainly including the rise of store cost and slow expansion,the slow growth of digital order business,the decline of o2 o business profit,reliance on JD channel for the main business,staff turnover and other problems.Through the brainstorming results and the cause analysis of fishbone diagram,it is concluded that the main reasons for the above problems are the lack of integration of SHXD company’s internet business,insufficient of output of internet platform capacity,integration capacity of internet e-commerce and internet Organization and management capacity,etc.(3)Based on the results of SHXD’s brainstorming meeting,combined with synergy theory and agile organization management theory,this thesis puts forward the countermeasures for SHXD’s Internet transformation and development,including integrating the current core business,outputting software platform capability,establishing more in-depth cooperation with e-commerce enterprises and introducing agile organization management.At the same time,the safeguard measures are proposed in terms of organizational structure,human resources,corporate culture and information technology.Through the implementation of the above measures,SHXD’s businesses have increased.Taking the university campus economic enterprise shxd as the research object,this paper analyzes the problems faced by the company in the Internet transformation business,and puts forward improvement strategies,which can provide reference for many campus economic subjects in the Internet transformation.