Research On The Platform Transformation Strategy Of A Educational Institutions

In the era of digital economy,the integration of Internet information technology in education and training industry to promote industrial transformation and upgrading has become a major development trend in the future.In particular,under the influence of the century epidemic,offline education institutions have been transforming into online and platform.At the same time,a large amount of capital enters the online education market,which intensifies the market competition and further increases the cost of online customer acquisition.At present,how to transform educational institutions into platform-based institutions is a hot issue nowadays,of which educational institutions A concerned in this thesis is a typical representative.Educational institution A is a traditional enterprise engaged in education and training services.In the process of platform transformation,it is faced with such problems as unclear strategic objectives of the platform,overlapping of old and new business scope,and weak multi-entity win-win operation of ecology.Through literature review and case analysis of benchmarking enterprises,this thesis tries to analyze the platform transformation strategy of educational institutions.First of all,a case analysis is carried out on educational institution A,and theoretical solutions to the problems of the platform transformation of educational institution A are explored combined with the research on the platform transformation.Secondly,the case of benchmarking enterprises is analyzed to confirm the feasibility of the theoretical ideas,and the specific implementation process of each strategy is detailed.Finally,an implementation plan for the platform transformation of educational institutions A is proposed.Based on the case analysis of educational institution A and a benchmarking enterprise,this thesis finds that educational institutions can define the strategic objectives of the platform through the implementation of platform strategic planning and find the breakthrough point of transformation;Implement organizational restructuring and determine the transformation mode to promote the business development of the platform;Implement the talent layout of the platform to support the ecological win-win construction and lead the transformation of all staff.The research conclusion provides a feasible strategic planning of the platform transformation path for educational institutions A,and also has practical enlightenment for educational institutions facing similar problems.