Research On The Current Situation And Strategies Of College Students’ Reading Of "Red Classics"

In the Nationwide reading,college students’ reading is an important part,and college students’ reading of "Red Classics" is particularly critical.College students are a group that will go to the society and become the backbone of the society.The ideology of this group has a special impact on the development and change of the mainstream consciousness of the society.In a world where multiple ideas collide with each other,the continuous invasion of Western cultural forces also makes the formation of College Students’ ideals and beliefs subject to unprecedented tests."Red Classics" contains valuable revolutionary spirit.Promoting the reading of "Red Classics" is a powerful means to guide college students to strengthen their ideals and beliefs and inherit the red gene.Therefore,it is a significant research topic to analyze the current situation of College Students’ reading of "Red Classics".This paper holds that reading "Red Classics" has three levels of significance: conducive to their own growth,conducive to the construction of campus culture,and conducive to the cultivation and growth of social mainstream ideology.In order to deeply understand the current situation of College Students’ reading "Red Classics",this paper conducted a questionnaire survey and in-depth interviews,and found that the current college students’ reading popularity of "Red Classics" is not high,the reading needs are diverse,the reading forms have differences in media selection,sensory mobilization and reading depth,and the main body of reading promotion is the combination of a variety of government and social institutions.At the same time,it is found that the current problems of College Students’ reading of "Red Classics" are manifested in the following aspects: the social reading atmosphere is not strong at the macro level,the external guiding force is not enough at the meso level,and the college students’ own initiative is not strong at the micro level.Based on the analysis of the current situation and problems,according to the "use and satisfaction" theory of mass communication,this paper puts forward three strategies to promote college students’ reading of "Red Classics" : creating a good atmosphere to stimulate the internal needs of reading,increasing professional reading guidance to improve reading literacy and effect,optimizing reading promotion services to constantly meet the reading needs.